A successful Hollywood director created what is arguably some of the best snowball fight footage the world has ever seen in a new commercial for Apple.
The video was all done with an iPhone 11 Pro, which is becoming less and less far fetched with the specs and capabilities increasing the way they are. David Leitch, director of the box office hit "John Wick," was hired by Apple, and based on the epic results, did not disappoint. The spot, called "Snowbrawl," is full of creative and dramatic shots that are given the over-the-top action movie treatment.
You can see in the behind the scenes video that no expense was spared, and shooting the spot involved a talented team, probably trained actors, and a good amount of planning. The result is a top-notch and impressive demonstration of the power of today's flagship iPhone. While some people may still reach for the shenanigans card due to all the money involved, the footage captured by the device is stunning and worthy of bragging about a little.
Being a Western New Yorker, I've been in a number of actual snowball fights. Just thinking about being a kid and laughing while freezing and out of breath is a wonderful memory for anyone and a perfect heartstring for Apple's marketing team to target.