To photograph nature is pure, to give back in the process is supreme. VSCO has given the opportunity to give back with the launch of the Limited Edition WWF Preset. Partnering up with Apple and WWF, VSCO has made it a mission to promote sustainability and conserve nature. The preset can be downloaded for iPhone, iPad, and iPod touch. Aimed at enhancing the lights and colors of natural settings, VSCO's latest creation is targeted at elevating landscape and wildlife photography. The presets will be available for purchase from now until April 24, and 100% of the proceeds will go to the World Wildlife Fund.
Share your images with the tag #AppsforEarth to help bring awareness to the cause.
As an outdoor adventure photographer, I find myself in beautiful places across the country. The more time I spend in supreme untouched environments, the more I am saddened by the state of many of our National Parks and outdoor escapes. I read a quote once on the bathroom stall at Yosemite's Camp 4, it said "Yosemite National Park is a sublime phenomenon of nature with the metaphysical properties of a Walmart parking lot." Sadly, I have to agree with this quote on many levels. The good news is, it isn't a finality. Part of being an outdoor photographer is giving back and helping our favorite places avoid this grim outcome. Giving back, begins with cleaning up after yourself, but often times some problems are bigger than us. In this case, an important way to give back is a simple donation. WWF works tirelessly to solve problems in the field of the biodiversity conservation, and the reduction of humanity's footprint on the environment. Purchasing this present will help the WWF cause as well as give you access iPhone, iPad and iPad touch presets designed to elevate your outdoors photography.
Both this post and VSCO itself seem mighty quiet. I wonder how they're doing and how they still fit within current, photographic community.