Photographer Evan Ranft has years of experience when it comes to shooting products at home. Here are seven excellent tips to help you lift your game.
If you don’t know anything about product photography, you’d be forgiven for thinking that it’s all about shooting a static item on a plain white background. That’s certainly a big part of the product imagery we see around us, but Ranft specializes in producing creative product imagery for boutique shops that want their imagery to sell the product rather than just communicate what the product looks like.
Ranft’s tips are broad-ranging, and two stand out for me for anyone looking to create ideas in order to creatively present an item. Generating ideas based on color is clearly essential to Rant’s work, and it’s worth spending some time learning about how complementary colors can work and then give some thought to how you can use props and other elements to work together with the product to create something that is striking.
Light is the other big factor. If you have a nice big window available, don’t forget that you can create soft light using some very affordable sheer curtains.
What else would you add to this list? Let us know in the comments below.