With Nikon expected to make a series of bold announcements in the next 12 months, one of the most exciting might be the prospect of an affordable, entry-level, full-frame mirrorless camera for under a thousand dollars.
With the Z 6 and the Z 7 receiving a generally favorable reception since their launch last year, Nikon will be expanding its Z range of cameras, and rumor websites are speculating that this will be a budget full-frame mirrorless model that goes head-to-head with the Canon EOS RP.
As discussed a few weeks ago, Nikon has a number of recently registered camera codes, and various rumor-mongers picked up on a news piece released on a Japanese website that seems to suggest that a camera in the “100,000 yen range” is thought to be due before the end of September.
This could be a Z 3, and keeping the price down could make for some interesting compromises. Canon’s RP sacrificed the top deck display, and the rear display and EVF are slightly smaller and lower resolution. Along with the fact that Canon cobbled the video capabilities, this all squeezed the price down to $1,300. In an effort to bring it in under a grand, could Nikon go one step further and make a rear display that doesn't flip out, or even ditch the EVF? Or is this actually a sign that Nikon will be releasing a Z camera that features an APS-C sensor?
Nikon may have an eye on Sony’s next move. Along with the much-discussed and long-awaited a7S III, Sony is thought to have two affordable options in the works: a budget full-frame mirrorless camera that will be called the a6700 or a7000 and a cropped-sensor camera that may be named the a5.
So, if this rumor is true, how will Nikon keep the costs down? Your thoughts in the comments, please!