Fuji Is About to Release an Impressively Affordable Medium Format Camera [Rumor]

Fuji Is About to Release an Impressively Affordable Medium Format Camera [Rumor]

Medium format cameras can produce wildly impressive results, but they generally come at wildly high prices. Fuji may be about to change all that, as it seems they're preparing to release a medium format camera at a full frame price.

Rumors of a GFX 50R have been flying for a bit now, and it seems such a camera is indeed on the way. The GFX 50S has been very well received, and with a price of $5,849, it's certainly cheap as far as medium format cameras go, but it's still more expensive than all but the highest-level full frame cameras. However, Photo Rumors is reporting that Fuji is planning to price the GFX 50R at around $3,600, a truly remarkable price for a new medium format camera that easily makes it a competitor with such cameras as the Canon 5D Mark IV, Nikon D850, and Sony a7R III. While it certainly wouldn't have the frame rates or autofocus performance of those cameras, for those using such cameras who don't need such things (like studio and landscape shooters), the option of going medium format at a similar price could be very tempting (I know I would take a hard look at it). Photo Rumors reports the camera resembles a large X-E3, with no ISO dial and no top OLED screen. However, they say the camera will be rather small and light by medium format standards. If such a camera is announced in the next few weeks, it could certainly be a very intriguing option for many shooters. 

Head over to Photo Rumors for more.

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Spy Black's picture

That would have put them in a crowded room with Nikon, Canon, and Sony, and I don't mean just mirrorless. Instead, they're in a league of their own.

Ryan Davis's picture

Fair enough. But given they way they do their interface, they would be in a league of their own no matter what format they were making.

Spy Black's picture

Yeah Fuji is pretty decent. Hopefully the new EVF in the X-T3 is finally good, up to now they've been meh. I was really hot for the XTs until I looked through the EVF, that was the end of that. Otherwise great camera. Fingers crossed.

Ryan Davis's picture

The current G mount roadmap only goes as far as a 250mm prime (198mm effective) and a 1.4x converter, which would make that 280, effectively. If you are a studio portrait photographer, this shouldn't be a problem. If you want to do landscapes, it presents some pretty severe limitations. That's not near long enough for any telephoto landscape work

I suppose you could always have a P6-GFX adapter, strap a 500mm Orestegor to it, and then attach the adapter to the Fuji teleconverter. But this will require a mule to transport. My 300mm Pentacon 6 mount Orestegor is bigger than my Canon 100-400, and significantly heavier.

I wish Fuji would just split the difference and make a full frame camera.

That being said, there is a lot of really good, really cheap Zeiss Jena glass out there that can be adapted to the G mount. People should be aware of that.

Jacques Cornell's picture

Lenses will make or break it.

Don't shoot me, but I'd love to see Pentax go in this direction too...

Chris Hawkins's picture

I moved from Nikon to Fujifilm XT-2 and never looked back. I love my camera. This news makes it seem like there is a massive shift in who's the top dog in the photography retail game.

Spy Black's picture

Hasselblad and Phase One are the ones that really need to look out here, not Canon and Nikon. I feel bad for Hasselblad, but considering how Capture One gives certain cameras lip service, I don't feel so bad for Phase One.