Here's What Canon Has Planned Next

Canon recently released their corporate strategy for the next few years, and it sheds some light on where they plan to take their camera and lens business.

Some of the key points of the strategy include:

• Leveraging their stable and strong camera market share and reputation as a springboard for new products and businesses.
• Achieving sales of 1 trillion yen in the Imaging Group in 2025.
• Maintaining their top spot in the interchangeable lens camera market and also achieving number one in the mirrorless category. 
• Increase sales of the EOS R system via:
  • Expansion of camera and lens lineups to meet needs of all customers.
  • Addressing the specific needs of the growing market of video users. 
  • Increase the awareness of and comprehensiveness of EOS VR systems for expansion in the XR (AR, VR, and MR) space. 

None of this is particularly surprising, but it is interesting to see that the company intends to continue its aggressive expansion into the mirrorless sector in order to take the top market share. I do find their focus on XR interesting. We've seen increased interest in AR, VR, and MR spaces in the last few years, with all three poised to grow further, and it looks like Canon intends to be out front of that growth, which means we may see more specialized equipment like the RF 5.2mm f/2.8 L Dual Fisheye 3D VR lens down the line.