Anticipation has been high for DJI’s next move after the company acquired Hasselblad in 2017, and now, a new Chinese patent application has revealed plans to launch a clone of Hasselblad’s X1D-50c.
There hasn’t been much news from DJI since attaining a majority stake in Hasselblad, but that could be about to change. News of the patent comes courtesy of Gizmodo Japan, who spotted a tweet that seemingly revealed some of the details.
Yuma Yamamoto, a writer for Gizmodo, did further research into the screenshot, managing to find the whole design patent, which showed 3D models, complete with “design rights” to a camera that looked suspiciously like the Hasselblad X1D-50c. The only noticeable alterations were an articulating LCD screen and a marginally different button layout on the back, including a joystick.
See some of the patent application for yourself below.
There are also some 3D models taken from the database. Notice the details, including the markings on each of the buttons.
Quite why DJI are patenting something so similar remains to be seen. Perhaps they are planning to release a more affordable version of the X1D in the Chinese market. It could be a similar move to what Hasselblad did with the Lunar and Stellar, releasing “premium” re-badged versions of another brand’s cameras.