Olympus packed a big punch into a tiny camera today with the announcement of its OM-D E-M10 Mark III. The camera features a 16-megapixel sensor and can shoot at 8.6 fps. These features, added to the 3-inch touchscreen and even the 5-axis in-body stabilization, are nothing new. The treat here is the addition of 4K video with a respectable 102 mbps bitrate and a new 121-point autofocus system — all for the same price that the Mark II
sold for yesterday technically still sells for today.
The E-M10 Mark III is a micro-four-thirds camera, so it doesn't quite measure up to the 24-megapixel APS-C sensor of the recently announced Canon M100. But for a couple hundred dollars more with a lens, it's hard not to make this something you'd convince your friends to spend their money on over the Canon. I'm all about sensor size, but the added features and more robust, enthusiast-oriented build of the E-M10 makes more sense as a long-term investment. Essentially, if still photography image quality is all you care about, the Canon M100 might still be slightly better with its larger sensor. But for everything else from handling to video shooting, the E-M10 Mark III looks like the new entry-level king.
The OM-D E-M10 Mark III can be pre-ordered in black or silver for $649 body-only or $800 with a kit 14-42mm lens. Both the body-only and kit setups will ship toward the end of September.