Tamron Has Already Run Out of 17-28mm f/2.8 Lenses for Sony Full-Frame Cameras

Tamron Has Already Run Out of 17-28mm f/2.8 Lenses for Sony Full-Frame Cameras

For Sony full-frame shooters, the 17-28mm f/2.8 Di III RXD  been one of the most eagerly anticipated lens launches this year, and it seems that demand has caught Tamron by surprise.

The Japanese manufacturer recently issued a press release (Japanese) apologizing to customers in advance for the fact that many will have to wait a bit longer than expected for their orders to come through. As outlined by Tamron, the lens — due for release on July 25 — has seen a “reservation significantly exceeding our forecast,” with the company predicting that “the production number[s] will not catch up with the request.”

This could be an Apple-style tactic — under-supplying a market to make a product appear more desirable — but it seems more likely that the excitement about Tamron’s forthcoming wide angle zoom is even greater than anticipated. Tamron’s 28-75mm f/2.8 was so well received by Sony users that customers are queuing up to pre-order a lens that’s yet to see any serious reviews. Under the circumstances, you probably have to say fair play to Tamron for keeping the price under $1,000.

Tamron has complicated my own decision over which wide angle zoom lens to buy for my Sony a7 III, which I detailed here a few days ago. If you want to contribute to my dilemma, please give it a read! If you’ve pre-ordered, have thoughts on how it’s going to compare, or whether you’re also wondering which option is best for you, be sure to leave a comment below.

Andy Day's picture

Andy Day is a British photographer and writer living in France. He began photographing parkour in 2003 and has been doing weird things in the city and elsewhere ever since. He's addicted to climbing and owns a fairly useless dog. He has an MA in Sociology & Photography which often makes him ponder what all of this really means.

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1 Comment

Understandably so.

This lens is the one. I have intentions on buying this lens for my event photography, perma-mounting it to my A7, and calling it a day.