Tamron Has Already Run Out of 17-28mm f/2.8 Lenses for Sony Full-Frame Cameras

Tamron Has Already Run Out of 17-28mm f/2.8 Lenses for Sony Full-Frame Cameras

For Sony full-frame shooters, the 17-28mm f/2.8 Di III RXD  been one of the most eagerly anticipated lens launches this year, and it seems that demand has caught Tamron by surprise.

The Japanese manufacturer recently issued a press release (Japanese) apologizing to customers in advance for the fact that many will have to wait a bit longer than expected for their orders to come through. As outlined by Tamron, the lens — due for release on July 25 — has seen a “reservation significantly exceeding our forecast,” with the company predicting that “the production number[s] will not catch up with the request.”

This could be an Apple-style tactic — under-supplying a market to make a product appear more desirable — but it seems more likely that the excitement about Tamron’s forthcoming wide angle zoom is even greater than anticipated. Tamron’s 28-75mm f/2.8 was so well received by Sony users that customers are queuing up to pre-order a lens that’s yet to see any serious reviews. Under the circumstances, you probably have to say fair play to Tamron for keeping the price under $1,000.

Tamron has complicated my own decision over which wide angle zoom lens to buy for my Sony a7 III, which I detailed here a few days ago. If you want to contribute to my dilemma, please give it a read! If you’ve pre-ordered, have thoughts on how it’s going to compare, or whether you’re also wondering which option is best for you, be sure to leave a comment below.

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1 Comment

Koketso Resane's picture

Understandably so.

This lens is the one. I have intentions on buying this lens for my event photography, perma-mounting it to my A7, and calling it a day.