Concept in advertising images - How important is it?
Whilst I think that it's important to have a well lit and compost subject for a product image, I also think that concept is equally important.
In this image I've tried to convey the way in which reading a book surrounds us by words, it allows us to be removed from our normal, everyday environmental as we are immersed in the words and their meaning and story.
Any comments as to whether this image achieves this would be gratefully received..
Also, how important do you think that concept is to a product/advertising image?
Keep up the great work everyone!