Fujifilm's GFX mirrorless camera series has brought medium format into direct competition with the upper echelons of full frame systems, opening up an entirely new format to many creatives and making it a potentially appealing option for a lot of landscape photographers. This awesome video follows a professional landscape photographer as he uses the camera and also talks you through his thought process for his images.
Coming to you from Andrew Marr, this neat video shows the experience of shooting with the Fujifilm GFX 100S medium format mirrorless camera. The GFX 100S is easily one of the most interesting cameras available right now. The original GFX 100 was offered a 102-megapixel medium format sensor and a lot of modern capabilities not traditionally found in larger-sensor cameras all at a price that significantly challenged the prevailing paradigm. The GFX 100S continued that trend, keeping almost all of the GFX 100's features (perhaps most importantly, its sensor) and cutting the price almost in half, bringing it in line with upper-level full frame cameras. Add in top-notch dynamic range and Fuji's excellent colors, and it looks like the GFX 100S is one of the best options out there for landscape photographers. Check out the video above for the full rundown from Marr.