In a Facebook Newsroom post, the company announced that both Facebook and Instagram have filed a lawsuit against a company and related individuals for selling "fake engagement services to Instagram users." The lawsuit is an escalation in the ongoing battle against fake followers and likes.
It's no secret that fake followers and likes abound on Instagram, with many influencers, photographers, and others often buying them to make their accounts look more impressive. However, in the last year or so, Instagram has begun to crack down on these more, with the lawsuit filed again LikeSocial (and related sitesand companies run by the defendants) being the latest step. According to the lawsuit, the defendants made over $9 million from the fake services. Jessica Romero, Director of Platform Enforcement and Litigation, wrote:
By filing the lawsuit, we are sending a message that this kind of fraudulent activity is not tolerated on our services, and we will act to protect the integrity of our platform.
Fake likes and followers are a definite issue and can be quite a nuisance for legitimate users of the platform; hopefully, the lawsuit will send a strong message that will help curb future issues.
Lead image via Pixabay.