If there's one thing that the internet photography community loves to do, it's call gear manufacturers out for the various "bad" design choices they make. Fujifilm's new GFX 100 has certainly not been spared this. In this video, Cinema 5D heads over to the Fujifilm design labs to find out about the process of the design of their new flagship large (er-than-35mm) format camera.
In all of its two-card-slot, 102 MP glory, the GFX 100 is sure to turn some heads and not just for the spec sheet. Many have criticized Fujifilm for their perceived "ugly design" after so many years of designing retro-styled bodies. Regardless of how you feel about the design from a personal standpoint, a lot goes into creating a camera like this.
Inside that boxy shell is a 102 megapixel, back-side-illuminated, five-way-stabilized 44 x 33mm sensor. But two firsts wouldn't be enough for a release like this, so Fujifilm has added 4K 60p recording (check that) and plans to have pixel-shift technology implemented to allow for even larger images to be captured. Oh, did I mention phase-detect autofocus that covers the whole sensor that promises to double the autofocus speed of the previous GFX models? Take a look at the sub-ten-thousand USD price tag and you have quite a unique proposition in today's market.
Somebody had to design and develop each piece of this, and those people are exactly who Cinema 5D talked to during the making of this video.