By now, we’ve all heard of magazines shooting a cover with the latest camera phone tech. "The Tonight Show with Jimmy Fallon" has taken it to new heights by airing an episode filmed entirely on the Samsung Galaxy S10+ which has an ultra-wide camera lens.
According to Variety, the episode airing March 25th will see the usual studio program scrapped in favor of host Fallon visiting his favorite spots in NYC, accompanied by The Roots and other guests, all while being filmed on the new Samsung gear.
The move is a direct result of a deal between Samsung and NBC Universal, the network airing the show.
There’s nothing coy about the partnership either, with Samsung’s phones set to appear among episodes of "Today," Bravo's "Watch What Happens Live with Andy Cohen", Telemundo's "La Voz," and E!'s Snapchat Discover Show "The Rundown."
Patricio Paucar, Samsung’s vice president of marketing, said in an interview he wanted to “break the noise,” and said he felt it put the product and its capabilities in much better stead by having TV programs “showcase” it, as opposed to simply having them appear on screen in a commercial, the latter of which turns most consumers off.
The $1,000 Samsung Galaxy S10+ was announced back in February, complete with dual front cameras, and a triple camera system on the back.