We all know that cell phones take photographs that are just as good, if not better than DSLRs or other larger cameras. And this new video ad from Apple proves it.
Yesterday, Apple released a video that shows just how great the camera on the iPhone X really is. Entitled “Studio in your pocket,” it depicts a woman taking a selfie with her iPhone X suddenly being surrounded by far too much studio style lighting equipment in a place with seemingly fantastic window light. Obviously, with that much additional lighting, it’s pretty much impossible not to take an incredible photo, and so the video hints that iPhone X’s front-facing camera is able to put out a studio-quality image. The “Portrait Lighting” feature on Apple’s new flagship phones, iPhone 8 and iPhone X, uses dual rear cameras to create an imitation bokeh effect and mimic different types of lighting scenarios: natural light, studio light, contour light, stage light, and stage light mono. The lighting effects also work in selfie-mode using the front-facing camera on the iPhone X.
So, here’s another bit of proof that ditching our heavy cameras in favor of cell phone photography is just around the corner. Hold on tight, and don’t let the magically appearing parabolic umbrellas startle you on your way out.