How would you feel if you were given a paid commission to wander around and shoot whatever you fancied for one of the world’s leading whisky companies? Most of us would probably agree that this wouldn't be such a terrible gig. Unfortunately this sort of dream commission will probably remain little more than a dream for most of us. For Elliott Erwitt, on the other hand, this was just another day on the job. Elliott Erwitt is one of my favorite photographers. His ability to capture the idiosyncratic, joie de vivre of everyday life is second to none. He gets bonus points because he also loves dogs, and I love the fact he has dedicated many years to capturing them, and the often strange (and touching) relationship we can have with our little canine friends.
He was recently given the almost dream job of wandering Scotland to shoot for The Macallan, the single malt whisky manufacturer based in the Scottish Highlands. The Macallan asked Erwitt to spearhead their Masters of Photography campaign, which allowed him free reign to wander around Scotland and take photographs of whatever caught his fancy.
The campaign pairs his work with The Macallan’s limited edition craft whiskies. If you have a spare $1500 or so burning a whole in your pocket, you can pick up one of the 58 single cask bottles, with a signed Erwitt print. The prints have been limited to a run of 35 of each, meaning a complete run of only 2030 pairings available.
For those of us who don’t have that sort of change kicking about, you still have the option of entering their competition to win a Leica X Vario, worth about $2800. All you have to do is enter a shot of anything that expresses the character of any country in which you live or have visited.