One of the tricky things about modern video consumption is that it's watched on many different devices with vastly different aspect ratios. Adobe recently showed off a new feature that will make this issue much easier to deal with by automatically and dynamically cropping a video to match the desired aspect ratio while simultaneously keeping the most important action in frame.
The feature, dubbed "Auto Reframe," is slated to launch in Premiere Pro for Mac later this year. Leveraging Adobe's Sensei machine learning technology, a user can select a desired aspect ratio, such as a portrait orientation for mobile devices, and the program will automatically follow the important action in the scene and constantly reframe the video specifically to keep the desired parts in the crop. Of course, the majority of the time, a videographer shoots in a landscape format, but as more and more video is consumed in a portrait orientation on mobile devices, creatives are left with the sometimes tedious task of manually reframing the video as the action moves across the original frame. If Adobe's new feature can effectively automate this task, it should help videographers save a lot of time, particularly when they're creating content for social media.