You may recall a shoot by photographer Jenna Martin last year done inside a Lowe’s home improvement store. Its virality sparked a surge in attempts to shoot good photos in poor locations. While many attempted to block such practices, the arts and crafts store, Michaels, just actively encouraged photoshoots in its many branches.
Using the hashtag, #MichaelsChallenge, the Michaels team posted to Facebook encouraging photographers to stop by one of its branches and shoot a “professional-looking photo” using the inside of its stores as a backdrop. Michaels is the largest arts and crafts retail chain in the U.S., totaling over 1,100 stores.
It sounds great on paper, but could it cause issues? What happens should someone injure themselves while inside? Not to mention, some customers have already questioned the concept, with one person taking to the comments section to ask, “So when these people are taking pictures and I want to shop, who has to wait their turn?”
This could be a clever marketing ploy to get customers into its stores, but it also risks a plethora of issues, not least of which could be overcrowding if professional setups are installed by visiting photographers.
At the time of writing, professional photographers are welcomed within stores. The company has simply requested that the branch you’re intending to visit be given a heads-up first.
Lead image by rawpixel.com via Pexels.