Will 2020 Be the Year That Canon Regains Its Dominance?

Will 2020 Be the Year That Canon Regains Its Dominance?

2020 will be a huge year for Canon: not only are the Olympics taking place in Japan, but the manufacturer has two major full-frame mirrorless cameras ready to drop: the EOS R Mark II and what is being dubbed the EOS Rs.

According to Canon Rumors, the EOS R Mark II is due to be announced towards the end of May, tying in with Canon’s appearance at Photokina in Cologne, Germany. Historically, Canon DSLRs were updated once every three to five years, but the Japanese giant is under pressure to transform its product release cycle thanks to two factors: firstly, Canon’s first round of mirrorless cameras were felt to be a little underwhelming given the competition, though not disastrous as a first effort; and secondly, Sony’s aggressive product cycle has set what seems to be a new benchmark for the industry, churning out flagship models with alarming regularity. 

The EOS R was launched in October 2018, and rumors suggest that its successor is currently being tested in the field. It may or may not feature IBIS, but if Canon wants to address the fact that Sony just nudged it from top-spot for full-frame cameras, you’d expect it to include stabilization and dual card slots.

The EOS Rs — a high-resolution (75-megapixel?) camera — is also thought to be close, with an announcement expected as early as February. The name is speculative at this stage, with assumptions that it would be the mirrorless equivalent of the 5Ds. Two card slots are a certainty. Will it feature IBIS too?

Will 2020 be the year that Canon matures its mirrorless full-frame line of cameras reasserts its dominance over the market? Leave your thoughts in the comments below.

Andy Day's picture

Andy Day is a British photographer and writer living in France. He began photographing parkour in 2003 and has been doing weird things in the city and elsewhere ever since. He's addicted to climbing and owns a fairly useless dog. He has an MA in Sociology & Photography which often makes him ponder what all of this really means.

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41 Comments

If Canon puts the same effort into designing cameras as you put into dismissing Sony here on every single news, there is at least a chance.

Someone forgot to give him his medication again.

Ok, we'll just make you cry. lol. :D

It is quite odd how you translate what I said as Sony photographers being better. Deep down in your subconscious, you have insecurities festering which are surfacing as mental instability. My diagnosis is you are suffering from what we call, "SDS"...Sony Derangement Syndrome. But, worry not, for it is treatable. I'm prescribing you a lifetime supply of chill-pill. Best of all, it's freeeeee.

Happy to Help

Dr. Ed

If transitioning between camera systems wasn't so expensive, I think Canon would have lost a lot more market share to Sony. IMHO, the current Canon surge we're witnessing is due in no small part to Sony giving them a kick in their complacency.

Good God, Jan escaped from his straight jacket and escaped the asylum.

Hell for Jan is a room filled with Sony cameras

Another day, another something about who makes the best camera.

It's all becoming so predictable.

competition is a good thing, the canon/nikon battle improved both companies cameras. the more competition the better.

No it will not. Canon and Nikon operate at the speed of Congress.

😂

Not likely. Maybe in 5 years if they try really hard...

I hope not, but neither do I hope for Sony dominance. A good head to head race with Nikon behind will keep everyone busy and avoid the slack of convenience we have seen with Nikon and Canon 5 years ago. Let them race and battle for technological development. The results will help us all: more choices, lower prices. All three are too large to fail.

Canon hasn't been dominating technologically speaking for a very long time. More than 12 years to be accurate.

Today they are significantly behind Nikon in DSLRs and significantly behind both Sony and Nikon in mirrorless bodies.

The only thing saving them are very nice lenses. Is that going to be enough to maintain a reasonnable marketshare? Most probably. But to dominate? I don't see any reason to believe they have the potential.

If Sony came up with a painless way of using competitor glass on their cameras, I'd dare say that Canon would be toast. Yeah, I know. I can dream can't I?

I have no experience so I’m genuinely curious: are adaptors such as Metabones no good at all? Do they not do what they’re supposed to and make your Canon/Nikon lenses perfectly functional on Sony bodies?

Canon EOS lenses adapt great on Sony E bodies. Nikon F lenses less so. Among mirrorless lenses, Sony E adapts on Nikon Z, Canon R may be adaptable on Nikon Z, but both Nikon Z and Canon R glass cannot be adapted on Sony E.

So if I got a new Sony a7r4, for example, my Canon L series would be ok with a Metabones adaptor?

Maybe 2020 will be the year the industry suffers a catastrophic collapse.

Why would we want that? I don't want a collapse as much as I want continued innovation and stop taking my loyalty for granted.

God I love the Internet. Where did I say I "want" it to collapse?

If they don't regain their dominance they'll at least stop losing ground.

"Sony’s aggressive product cycle has set what seems to be a new benchmark for the industry, churning out flagship models with alarming regularity."

This can only be good for us!

I disagree.

The idea of making new cameras for the sake of new cameras doesn't benefit the consumer. Just look at the 1DXmk2 vs mk3. E-M1.2 vs E-M1X, D750 vs D780, A9 vs A9.2, A7R3 vs R4, they're almost the same cameras as what was outgoing, and it's extremely difficult to justify the expense (not investment) of upgrading these bodies.

There's nothing in the updated versions of those 10 cameras that would make or break a job, or really change the way you'd approach it. And if your client is flexing on you the difference between 47 and 60MP, than you're probably renting MF for the job..

I'm looking at this from an enthusiast standpoint: no customers no clients. Simply my own enjoyment. My goal is to create imagery. I don't really know (at the weeds anyway) or care how cameras do what they do. Some could argue I really shouldn't have to. All I'm really concerned with is how much of my thought process has to stray away from the model or scene in front of me. Clearly cameras today are better at this than my Canon AE-1 Program from my college days. Imagine how much more Ansel Adams and other greats could have achieved with our tech. Would they have needed it? Meh, probably not. But, we're not all as innately in tune with the art and science of photography. Continued improvements in tech help bring along and open the door to creatives. If photographic gear had stayed at the level of Adams' there would be far fewer photographers today. Some could argue that might be a good thing. But, for those that, for now, just want to create imagery, they'd be relegated to the sketch pad or heap of clay. I'll keep buying a new camera IF the new offering does things SIGNIFICANTLY better and helps me envision and imagine instead of thinking about why I can't recompose wide open. Continued tech improvements are a blessing. But, that doesn't mean we should bite at every one.

I certainly hope so. I so love the Canon interface and ergonomics but have been frustrated by their IQ. With their new sensor technology and at least some eye-recognition software I have hopes for the next chapter.

HaHa! It's all about megapixel, right?

I think Canon will come out ahead in the long run, with 2020 being an inflection point year. Slow and steady wins the race, and they seem to be focused on the right things.

1. Sony is a disruptor, but it would have been a huge mistake for Canon to just drop everything and race to compete with Sony on the mirrorless front. With no legacy base to be concerned about, Sony has been able to move fast, but this advantage will erode away over time as the market more fully transitions to mirrorless.

2. Canon has taken a glass-first approach w/ their new mount instead of focusing on building the best possible mirrorless body, which probably would have fell short anyway had they tried (as a v1 release). Instead, Canon customers are privy to an outstanding and rapidly growing lens line-up that will stand the test of time, whereas the EOS R (and RP) is a stopgap to help Canon buy time, and from which they are surely learning much. After a couple more iterations, Canon will have top-tier bodies and no lens line-up issue to speak of.

3. The working pros will transition to mirrorless by the 2024 Olympics, with the 1DXiii being Canon's DSLR sawn song. After that, Canon will be able to fully commit themselves to mirrorless. If they can adapt to how customer expectations have change (faster releases, firmware updates, etc.) then I think Canon is well poised to regain its dominance. They seem to be listening and responding.

I see Sony as being much like Tesla, and Canon like GM. Teslas is the cool kid on the block right now with lots of passionate customers, but it would be a huge mistake to write off GM.

The question is, why stick to Canon really? They have been consistently delivering inferior bodies in terms of image quality, AF, video specs,... for the past 10 years. What makes you hope that a change is coming? Do they even have the ability to compete in terms of bodies?

I agree that some of the RF lenses are appealing, mostly the 85mm f1.2 as far as I am concerned, but Sony and Nikon have great lenses as well, Nikon in particular is breaking new grounds with their S line up.

I've tried (and owned) various systems (incl Sony and Nikon) and Canon is my favorite of the mainstream systems.

If going based solely on tech specs, then I agree Canon has consistently underperformed in recent years, but their cameras are perfectly capable of producing outstanding images.

For me, other things matter than just specs, such as how the images look SOOC, how the camera feels and works with me, etc. At the end of the say, I just enjoy shooting Canon more.

it's not just specs. It's actual image quality. But great if Canon works for you and yes a talented photographer can take amazing images with most recent cameras.

They will if they produce cameras with the far superior feature set that the RF lenses currently have.
Sony will be a joke again only used by the suckers who bought into the hype and settled for 4th best.

Who would be #2 and #3 in this scenario?