August has arrived, so it's vacation time for a bunch of fellow photographers out there. It's finally time to enjoy some well deserved rest while getting mentally (and financially) ready for Photokina 2016. We'll have to wait another month for the big stuff, in the meantime let's see what Nikon has prepared for your summer.
Built for Fun (and to Last)
Besides the bold colors and round shapes (are the 90's back?), the Coolpix W100 is waterproof to 10m, shockproof, and freezeproof to -10°C.
So yes, it should also be kids-proof.
- 13.2megapixel CMOS sensor (1/3.1")
- 3x optical zoom lens, 30-90mm-equivalent, f/3.3-5.9
- 2.7-inch 230,000-dot LCD screen
- Waterproof to 10m, shockproof to 1.8m, dustproof
- Full HD 1080p video recording, stereo sound
- ISO 125 to 1600
- 5cm minimum focusing distance
- Fun filter effects
- Electronic vibration reduction
- Price: TBA (it should be somewhere around 100-200$)
For more details you can check out the official press release here.
A Fun Approach to Photography
Reality is that smartphones have cannibalized a good part of the "Point and Shoot" camera market. Still, would you give your iPhone to your kid to take shots at the beach? I don't think so.
With this solution Nikon wants to create a tool for everyone to shoot in the most diverse scenarios: it is pretty easy to use and looks fresh.
Sometimes having fun is one of the best ways to discover and explore a passion that we might have, so here's a camera that could make your kid feel like the next big adventure photographers.
I'm also sure that you wouldn't mind using this camera either; we all need some relax right? So let's turn off the Photographer's brain for a minute and shoot some candid beach photography with a touch of 90's nostalgia.