Recently, Apple unveiled their new refresh of the Mac Pro and a brand new monitor to go with it! I find it fascinating just how great the Mac Pro is for professionals, especially with how not great their new display is in comparison.
I am a big proponent of using the tool that is right for you. I ran OS X for years with an iMac and then a MacBook Pro, and now, I use a Dell XPS 15, and my next computer could be either. It all depends on a lot of factors. Apple left a lot of pro users without a choice when it came to the trashcan Mac Pro: no ability to upgrade with limited I/O ports. I know studios that are still using the old Mac Pro towers from 2012 and upgrading them, making them limp along until something new came along. And finally, it did with the new Mac Pro, which is like a breath of fresh air and when you consider every factor, is actually a fantastic choice for companies compared to a PC.
I've seen people online just go ahead and claim they can build a PC for cheaper, but unlike the MacBook, I don't think that's really true in this case. In the bare-bones $5,999 build, the processor alone is $1200. When you couple that with the fact that the motherboard needs to have 8 PCIe slots and Thunderbolt ports directly on it, you are talking strictly high-end, which is who this product is for. High-end users need to be able to upgrade and custom-tailor their experience. So, the closest competitors would be this from Dell at $6,300 or this from HP for about $5,500. There isn't really much of an "Apple Tax" in my opinion, plus the option for a rack-mounted chassis means that the Mac Pro is for pros and priced pretty much in line with the competition.
On the other hand, the new monitor is confusing for me. Aside from the silence-inducing $999 stand, the brand new monitor that Apple is presenting as a companion with the Mac Pro is interesting. As someone that used to be a colorist in the motion picture industry, I find it very strange that they tout lots and lots of specs, but don't talk about standards or accuracy. A 1,000,000:1 contrast ratio is great! The fact that it can cover DCI P3 is also great, but my only question is: how well calibrated can it get? Can it hold that calibration? What standards does it follow? Is it approved for Dolby Vision? Where the Mac Pro has options galore and the ability to work exactly to your specifications, the new "XDR" Monitor seems to fall into Apple's pitfalls of trying to fix things that aren't broken (which sometimes succeeds, and sometimes doesn't). The lack of SDI or HDMI on this monitor almost instantly makes it non-viable for pro broadcast use.
While having an 178-degree viewing angle sounds great, it isn't really useful for broadcast use. Apple's new display will be nice for small, vertically integrated production companies, and it definitely does have a market, but it doesn't seem to be the same market that the Mac Pro is targeting.
In conclusion, both the Mac Pro and the XDR monitor are incredible feats of engineering, but I only expect to see one of them in post-production houses and professional work environments on the daily. The XDR I predict will sell, but not as well as Apple seems to think.