Earlier this week, Nikon and Joe McNally announced something called the Nikon Wedding Truck. As part of the new #iamgenerationimage campaign they brought a truck into New York City and parked it in front of City Hall. Any couple who brought their certificate of marriage dated between June 1st-5th 2015 received free portraits from Joe.
Joe started photographing yesterday morning and finished off today. Now, from a marketing standpoint, I completely understand the reasoning behind Nikon running this wedding truck campaign. They are targeting families at their earliest stages. If these couples decide to start a family, or already have one, most likely they are going to be purchasing a camera to document their lives. We all know the biggest decision they will make is trying to decide between Nikon and Canon. So kudos to Nikon for trying to interject themselves in that decision. Here's some of today's photos that Joe took.
Jon Lemon, a NYC photographer, was the hired photographer for the first couple to go through the Nikon Wedding Truck. Jon was able to document the process of his couple going through the wedding truck and the post interview process. Jon explained the process of how his couple got photographed through the truck.
I met up with my couple outside the Marriage Bureau as they got out of their cab, and they were quickly approached by a Nikon person to see if they wanted to participate in the Wedding Truck photos. Since they had to wait for a friend to arrive anyway, we hopped over and started the process. They had a makeup station set up in case it was needed, but we skipped that and were scooted right over to Joe. Turns out they were his first couple of the project! After a few minutes shooting with Joe, they sat down for a quick interview to share their love story. We then went into the Marriage Bureau to get married and when we came out 30 minutes later, a USB drive was waiting for them with final images.
The following images were taken by Jon Lemon.