By now, no one is surprised by the actions of reality television star, Kim Kardashian-West. With such a massive following on social media, it seems like she could wipe her rear, post the paper on Instagram and we'd have an instant Instagram hit. After all, art is subjective, right? Were the images she used in her recent campaign to launch her newest line of perfume used in good taste, or was the advertising concept a fail supported by her massive... following?
Sales of the perfume will ultimately tell whether or not the photographs of nude female bodies (photographer currently unknown), some of which feature bodies painted with a type of grey body paint and glitter, attracted more consumers. Call me morbid, but the first thing that came to mind when I scrolled by one of the images in my Instagram feed were memories of my time spent in the medical field and dead bodies - perhaps about as far removed from thoughts of delightful fragrances as ever.
With over 120 million Instagram followers, Kardashian-West seems to have the Instagram world wrapped around her highly manicured pinky finger. With such a following, it can become questionable whether or not her use of graphic imagery in advertising is effective or not. The images have since been removed from Instagram, citing a violation of their policies.
What are your thoughts on the images that were used to promote the launch of her fragrance line?