Is the Nikon D850 for Men Only?

Is the Nikon D850 for Men Only?

The Nikon D850 is quite the beast of a camera. It holds a massive 45.7-megapixel full-frame sensor that can record 4k video and create 8k time-lapses. It can shoot at a blazing fast seven frames per second and has an enormous 51 image buffer when shooting 14-bit raw images. The focus speed is insanely fast, deadly accurate, and offers 153 focus points with 130% more frame coverage than the older Nikon D810. The only problem with such an amazing monster of a camera is that Nikon thinks it’s too much for women to handle.

I know what you are thinking. No way Nikon would ever make such a claim. It seems absurd that only men could handle the D850. I myself can think of a large number of women photographers that would be more than capable of producing spectacular images with any camera, let alone this camera. But when Nikon created a team of 32 professional photographers to be the faces of the Nikon D850, they didn't choose a single woman photographer.

When building a list of 32 photographers, you basically have to go out of your way to not include a single woman. The problem here though is not just with Nikon, but instead with the entire photo industry. Brand ambassadors are filled with mostly men and entire conferences are filled with only male speakers. It would seem that the majority of photographers are men or maybe it's just too hard to find a woman that's not busy cooking and cleaning. 

Or is it feasible that the D850 is in fact for men only and Nikon plans to release a pink and sparkly D850w for women to use?

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269 Comments

REALLY Nikon????? I have been a Nikon user since 1981, I could have bought at least 2 more houses with the amount I have spent on Nikon gear and I KNOW MANY WOMEN that are the same as me. AWARD winning WOMEN Nikon users. Can SOMEONE at Nikon explain this to me?

Kara Counard's picture

Representation matters. Period. It is a disservice to everyone to not include equal representation. This was blatant exclusivity. And Nikon's reasoning was a slap in the face. It was their responsibility to get this right. I want to see all women, with a majority of women of color, in the next panel of creative professionals.

Daniel Lee's picture

Yikes! Really goes to show how much farther things need to go in Asia, the Middle East, and Africa.

Katrina Hannemann's picture

and all over the world...the comment section alone shows why so many need to take a gender equality class. Women face this level of ignorance and flat out condescending attitudes constantly. Hearing the thoughts of men who dismiss equality is almost to the point of boring if it wasn't so demeaning and tragic.

Ben Perrin's picture

Katrina, your comments are the ones oozing with ignorance. You do realise that you are the one with a flat out condescending attitude right? You look at the world through the lens of what group you think people should belong to and then judge them for belonging to that group. I feel sorry for brainwashed people such as yourself who seem to think that gender equality classes are a good idea. The sad thing is that you think that because you are on a certain side that it entitles you to act a certain way but you are acting worse than the people that you oppose.

jonas y's picture

Well, what gender equality class does is make sure everyone is as dumb and angry as third wave feminists.

I met great female professional photographers with pro style cameras. And some of them I believe are better shooters than most who are on that board. However, pro photographers are not the mass of the market, enthusiasts are.

The point is, I get asked about gear questions a lot from my ethnic community. Most Asian girls I know, ruled out full-size DSLR as an option even when money is not a problem. They much prefer cameras like EOS6D and A7 series for size and weight reasons even when they demanding a full frame camera. These girls see a camera as a tool instead of the interesting object by itself. Meanwhile, men tend to get the bigger models, and they are much geekier and care more about specs. Therefore market D850 towards men in that market is more affection. This point can be proved by the overwhelming number of dudes who follows iRental's gear review on social media.

Lastly, if wasn't for this stupid article, I wouldn't even know about which gender shot what.

Really? You just noticed the female problem in the Middle East?

jonas y's picture

Of course, they know, they just don't want to compare women and Muslim in their victimology game. Therefore just ignore what is happening in that world completely.

Yep, that is true. When the pink hatted ladies took to the streets to protest against against men and Trump's supposed anti-women attitude, I had to ask where have they been for all the obviously oppressed, abused, raped and murdered women all throughout the Middle East?

Of course they avoid that issue because they would then have to also address the Muslim factor. A combination of cowardice and a left wing free pass for Muslims is what keeps them quiet in that case.

jonas y's picture

As a personal hero of mine, Ayaan Hirsi Ali is being branded as an extremist by them, that is when I realized these people went too far.

I had to look her up because I didn't recognize the name, and then I recognized her. I don't know how anyone could be against her.

Daniel Lee's picture

Not at all, not sure how you came to that conclusion.

You lost me. Clarify.

Daniel Lee's picture

I typed "Yikes! Really goes to show how much further things need to go in Asia, the Middle East, and Africa."

You responded with "Really? You just noticed the female problem in the Middle East?"

I'm asking how you came to that conclusion and asking for you to clarify.

All social justice warriors should unite to tear this crap Nikon sexist company down. Then there will be nothing but Canon to dominate. That would be great for competition.

What a clickbait article.
Nikon Asia dose not represent the whole of nikon.

I see a mix of male and female photographers on the U.S website.
http://www.nikonusa.com/en/learn-and-explore/nikon-ambassadors/index.page

Yes, Asian countries are more male centric. We all knew that.

Phil Harvey's picture

What did Nikon say when you phoned them up and asked them to explain the marketing campaign?

I am so pleased this is being discussed! I wrote 'An open letter to Nikon' earlier today:

http://www.rebeccadouglas.co.uk/blog/an-open-letter-to-nikon/

I am yet to hear back from them.......

That was Nikon Asia.
DIXIE DIXON was one of the first to test the D850

http://www.nikonusa.com/en/learn-and-explore/a/ideas-and-inspiration/d85...

Jason Vinson's picture

I saw it when Lanny shared it and it was great!!

Matthew Saville's picture

Okay, this looks bad. 32/32 is not a good number, somebody should have noticed. 32/32 is not an accurate representation of the people who are A) extremely talented Nikon shooters, and B) interested in playing with the D850.

However, I gotta say something about all these feminist battle cries of outrage about the photography industry as a whole:

As someone who has met hundreds or even thousands of other photographers in real life, (and definitely many thousands online) ...I think it is folly to argue that men and women have an exactly equal level of interest in the geeky (and let's just be honest, the measurebating) ...side of photography. Which is, generally speaking, what goes on at these "exciting new tech toy" type private clubs and events. (I've been to a private "new camera" event before, and it was NOT a Nikon event, and it WAS largely dominated by men.)

YES, women are just as talented and as creative and as men, if not more. But men are generally more into the geeky, numbers stuff. So what? Get over it.

Why can't we just accept that the sexes have SOME biological differences? We do, after all, have different chromosomes. And different body parts.

I'm not saying that Nikon deserves zero backlash for this. They deserve some. But let's be careful to differentiate between feminism, and hopeless attempts at homogenizing the sexes.

Katrina Hannemann's picture

yes, please lecture to all us emotional women what feminism is.

Lordy, all you boring victimized men. Keep at it, we are enjoying watching you die on this hill and exposing your ignorance.

Matthew Saville's picture

HUH? I didn't even look to see where "feminist battle cries" were coming from. Now that I do, it seems pretty 50-50 from men and women. Am I wrong?

My whole point was, there's a biological difference between men and women that leads men to obsess over this type of stuff, and women to think it is, well, boring.

No victimization of men is being alleged. I'm just pointing out that maybe this 32/32 number happened only partly because of sexism, and ALSO partly because of an inherent difference between men and women that is not something that needs to be rectified.

(And don't mistake all this for me trying to imply, "just let men have their fun, honey, you wouldn't understand." That is NOT what I mean. In fact most men dream of meeting a woman who loves gear just as much as he does.)

Chuck Eggen's picture

You must be one miserable woman. Fix the world you will.

Kari Bedford's picture

You missed a VERY important detail, Matthew. All photographers use CAMERAS to create photos. And the ladies, with our whimsical fairy creative hands, still need to use a freaking CAMERA to create our whimsical creative fairy photos that require absolutely no technical know-how because, you know, our vaginas do all of the thinking for us.

So regardless of your outdated, lopsided view of how technical (read: smart) men are, women still use the same goddamn tools men do. And should be included in the testing.

This is like saying that women needn't be included in the designing of a home because most construction workers are men. Has it never occurred to you that a woman's perspective on something might be essential for completely SEPARATE reasons? Let's assume your assertions are correct. That is, men are technical and women just have creative vaginas that make magical whimsy happen. Even if we take that into consideration, there are a MULTITUDE of reasons to include a variety of testers.

Matthew Saville's picture

Hi Kari,

I tried to make it clear, but I guess I didn't:

I totally agree with you, that camera usage is just a means to an end, and in that regard women are just as as good as men if not better, when it comes to the final photographs produced.

However, here's the point you missed: I was merely pointing out that, factually, (not my opinion, just an observation of the industry) ...these types of camera "hype-up" groups / activities are largely focused on the geeky side of things, the measurebating.

I did NOT say this was a GOOD thing! In fact I wish this wasn't the case. A bunch of photographers sitting around trying to measure the ISO improvement of a new camera is a pretty crappy way to promote that camera.

In fact I'm downright sick of the boring, sometimes even awful "sample image galleries" that we see from some major publications these days. I know that either myself (or any of the innumerable female photographers I know) could easily produce far more compelling images, if given a chance. Because at the end of the day what matters isn't remembering the exact aperture and focal length of the expensive lens you just bought, what matters is the images you capture with that lens.

Having said that, my point stands: let's not pretend that the sexes have exactly equal interests in every single aspect of the world. Men and women have different toys, different interests, and that's fine. We as a society need to get past that fact, and yes, we need to get over our obsession with geeky and technical stuff when it comes to new cameras. A team of 16 men and 16 women would probably have done a LOT better job of promoting the D850 in a wider variety of photographic genres, absolutely.

BTW, your excessive self-deprecation using the terms "creative vaginas" and "magical whimsy" just makes you appear to be bitter about the issue. I don't mean that as a personal attack, just an observation on the vibe of what you wrote. I do understand that my reference to "feminist battle cries" was kinda disrespectful, though. Fair enough.

You know what's really sad? Nikon is actually the best when it comes to gender parity. If the author had bothered to look at the industry (which he references) he would see that Nikon has a higher percentage of women in its "ambassador" roles than any other brand. To me that tells me the author didn't do his research and/or just wanted to use the "D850" keyword to get clicks because it's the hot new thing. I hope readers can see past this cheap trick:
Sony - http://imagingambassadors.sony.net/ambassadors/
50 Men
8 Women
14% Women, 86% Men

Canon - http://learn.usa.canon.com/dlc/contributors/explorers.spr
32 Men
8 Women
20% Women, 80% Men

Nikon - http://www.nikonusa.com/en/learn-and-explore/nikon-ambassadors/index.page
17 Men
7 Women
29% Women, 71% Men

Olympus - http://www.getolympus.com/us/en/visionaries
10 Men
2 Women
20% Women, 80% Men

Kari Bedford's picture

Oh, to be a man and think that 20% = parity. More like parody. 😏

Yep, women sure do love that 50% after the divorce. 🙄

Kari Bedford's picture

Yes. All of the extremely wealthy single moms out there can surely attest to the considerable wealth they have amassed just by getting married. Because that's a thing. Rich single moms. Millions of them. Just living on Easy Street. And of course for those who actually do receive alimony, giving up their careers to focus on the kids and home was no big deal and absolutely WORTHLESS -- while hubby chased the secretary, I mean the good salary....

You don't value the contributions of women who stay home with children. It's worthless to you. You're a class act, Bob.