The Power Of Color Grading And The Benefit It Can Have On Your Work Summarized In Two Minutes

If you aren't applying any color grading to either your photographs or motion work, you are potentially missing a vital part of the process of finalizing your image. Color grading can be one of the most impactful tweaks you can make to your work once it’s been shot. It has the potential to elevate a good image to great, or a great image to outstanding. This short video and article highlights why it's so important and the powerful impact it can have on your work.

 

This little-over-two-minute-long video shows excerpts of the independent movie, 'The House On Pine Street'. The film was graded by Taylre Jones at Grade, and he's demonstrated brilliantly how the original footage stacks up against the color graded footage looks compared to it. If you're in any doubt over the power that properly grading your work can have, you have to check this out.

Color grading in motion is nothing new. For years, DSLR videographers have been 'shooting flat'. By 'flat', we mean we shoot with a profile type that tries to avoid 'baking in' too much information into the compressed video file. Aspects like sharpness, contrast and color saturation are typically elements we don’t want to define too strongly ‘in camera’ and there is a good reason for this, but let’s look at color specifically.

Color is so important because, like lighting, it affects a mood and feel of a piece, and therefore how we interpret the final image. This is just as true for a still image as for a moving one. Often, a 'flat' image that comes out of the camera looks lifeless - but this is the intent.

Why do we want to start with a lifeless image? We want to spend time really being able to affect a particular look in post production, where we have dedicated tools (hardware and software) that allows us to do so much more (an analogy might be playing with a Raw file, compared to just accepting what your JPEG looks like, straight out of camera).

Original footage from House On Pine Street, purposefully shot flat. This is what it looks like straight out of camera

 

The same shot, nicely graded by Taylre Jones, at Grade Kansas City

Colorists for the motion picture industry have been around since the early days of film production. Now, we have the advent of the ‘DI’ or Digital Intermediate who has the power of Photoshop-like digital manipulation but within the realm of motion pictures. If you’ve seen the recent film ‘Birdman’ with Michael Keaton, you’ll appreciate just how important the role of the DI was during the grading of this feature film.

This directly crosses over into the world of stills photography too. Last year, my most read article with almost 90,000 views, was looking at the process to make your photographs more cinematic by using a color grading process similar to what the motion colorists have been using for years.

Nicely color graded still photo, shot by Dennis Cacho, a cinematic stills specialist (http://instagram.com/denn_ice)

Another beautifully graded cinematic photograph, this one by Andrew Mohrer (http://instagram.com/deejaypoe/)

Whether you are shooting stills, motion or both, hopefully this has shed a little light on the importance and impact that grading your work can have. If you have any questions about the process, be sure to leave a comment below and also please feel free to share what tools you're using to grade you work so I can get a feel for what you guys are doing out there.

David Geffin's picture

David is a full time photographer, videographer and video editor based in New York City. Fashion, portraiture and street photography are his areas of focus. He enjoys stills and motion work in equal measure, with a firm belief that a strong photographic eye will continue to help inform and drive the world of motion work.

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Previous comments

Of course...

Yeah that make sense. I was hoping if there was color specialist just for photographers, but then I guess it falls into the same category as a photo retoucher / image editor.

Though, colorist sound more "specialized" than an Image Editor in my opinion. I sense that colorist have it down to the science and know A LOT about color and mood. Maybe I am just attracted to the title "colorist" lol.

In the end, I think it would be cool to outsource photos to a "colorist", people who specialize in color just for photography.

Of course it sounds more specialized, but no one is simply just adjusting the color in their images, still or moving. They are adjusting many things, such as exposure, levels, curves, shadows, highlights, color balance, filtration, sharpness, contrast, etc, etc, etc.

Wow. Just wow. I'm still trying to learn a little more of the technical of video, but would anyone shed light on what plays the biggest role in color grading as far as codec, resolution, file type, etc? I'm shooting on DSLRs and I am debating getting something like an Atomos to gain 10 bit 4:2:2. but not sure if it will be that much of a difference. Using Adobe Premiere CC 2014 for editing... Thanks!

Bit Depth and Dynamic range are your key elements in the camera that play the big roles. I am the colorist of this example shown above. Nothing can replace a good composition and well placed lighting.

At some point I would like to get some Directors of Photography together to shoot a scene on a wide variety of cameras and show just what difference they make in terms of coloring.

As a photographer and filmmaker, that would be very interesting to see =)

Thanks for the article David..the examples speak for themselves. Color grading (or whatever you want to call it) is huge IMO and something for stills that I am admittedly FAR FAR from mastering.

It's generally working out like when I started with skin retouching...I was far too heavy-handed at first. There's a certain balance between having enough to invoke mood but still be subtle.

Glad you enjoyed the article Jason, thanks. Agree - less is definitely more.

I appreciate the discussion! Glad I was able shed some light!

I see a lot of people talking up Davinci at the moment, and given that there is a free version available (that sounds like it is very powerful) it does seem attractive. I have access to do my very occasional video edit on a colleagues Premier Pro license with Magic Bullet Colorista II. I have found that to be very easy to use from a workflow and usability perspective. Can any knowledgeable person educate me on the benefits/differences between DaVinci Resolve (and what else is needed to go from DSLR footage to completed video for online consumption) and Premier Pro with Colorista II?

Topics like this (and amazing lighting) remind me of how much I need to go to art school.

BTW, color grading video is wildly frustrating when you first jump in from the stills/photoshop world.
And love that second link to Adira.

I knew that first photo was a Denn_Ice shot without seeing the caption. Have yet to see anyone pull off this look as well as him.

@Denn_ice kills it on IG with that style of shot. He's a super nice guy too (was on a little Bronx mission with him last month checking out some spots)

Video is a bit deceiving TBH. The initial footage is extremely well lit and shot, not to mention the camera equipment used provide you with fantastic depth to color grade to this extent. These sort of results are much more difficult to achieve on a consistent basis with pro-sumer equipment.

Another great resource on color grading is The Art of Color Correction series (lynda: http://bit.ly/1xASVmS) by Simon Wallace. It's for video, but the methods translate very well to Photoshop.

The color balance adjustment (CBA) layer in Photoshop is similar to what he uses in Premier/Final Cut (colorista 3-way), but curves allow for a little more finesse. The Highlight, Midtone, Shadow options in the CBA layer is the easiest way to translate his practices. Highlight controls the color of your light source (yellow or blue), Midtone controls the mood of the image (warm or cool), Shadow tend to remain neutral or compliment the highlights (slightly desaturating the shadows works well too).

What I like best is how he answers the "why"? Do you want to convey a certain mood (warm or cool)? Do you want high drama or something more ambiguous (high or low contrast)? Do you want to change the time of day (early morning: warm highlights, cool midtones, desaturated shadows, darker midtones)? Do you want to "borrow" color themes from classic paintings?

If anything it's definitely made me more aware of the color of light throughout the day and given me a way of evaluating how other artist use color in their work.