You can not go on any photography-related blog these days without seeing some kind of negative post about Adobe, or an Adobe article without a comments section of people with their pitchforks and lanterns out.
Has Adobe made mistakes recently? Yes. But we are all human, we all make mistakes. No one is perfect. Imagine if you had someone following you around all day pointing out everything you do wrong, or reminding you of your failures. I think as a society we have become so entitled that we miss the bigger picture. Instead, we focus on the negatives, we create conflict because we are used to getting what we want when we want it. The internet has made talking to people so much easier, but so much more impersonal. You might look at a company like Adobe and focus on all the negatives, but that says more about you than it does them.
What do I see when I look at the Adobe logo? I see the option to change your life. The most powerful way to change your life is to learn a skill set that can solve a problem, give you purpose, and hopefully bring in some kind of income. When I decided to learn photography and Photoshop eight years ago, I did not realize how much it would change me or my circumstances. I am honestly a completely different person now because I got up off my backside and dedicated myself to learning a program; a piece of software that at the time was very expensive. Since taking those steps my life whole outlook on life has changed for the better. I have traveled the world, I have been commissioned to create work by global brands. The people that I looked up to for inspiration, I have become friends with. All it took was that one spark of creativity, a camera, and a piece of software. That same piece of software that people like to downplay and berate. If it was not for those folks at Adobe, putting their blood sweat and tears into Photoshop, my life could have been drastically different.
One of the main issues people complain about is the subscription model. For just over ten pounds per month, you can get access to both Photoshop and Lightroom. Ten pounds people. For literally a measly ten pounds a month you can learn a skill that has the power to drastically change your life. That is the same price as Spotify and Netflix. Except with the latter two, your life options are more limited.
Before the subscription model, the main complaint was that Photoshop was too expensive. Along came Photoshop Elements to help those who cannot afford out. People then complained about the lack of features. By bringing Photoshop to the subscription model Adobe leveled out the playing field. Pretty much anyone with a laptop and ten pounds can create art. They can have the foundations to start a creative business or enhance their quality of life through any creative means necessary.
Before the subscription model, when the software was updated you had to pay to get the updated version. Now we get our version updated for free. Does that sometimes go wrong? Yes, but all software has its update problems. Even technology giants like Apple have their update issues. The best and easiest course of action is to just wait for a little before updating. It is that simple. No stress, no drama, and once the glitches have ironed themselves out its happy trails. Just imagine if you spent all that time complaining about how the new update does not work to your satisfaction and instead spent that time creating new images, learning new techniques.
Next time you are sat at your workstation, pushing pixels, retouching, creating art, just take the time to think how all is this possible. Who has given you the freedom to take those crazy ideas from your head and turn them into reality? What other pieces of software have liberated so many artists, made it possible for anyone with a little ambition and creativity to change their life?
I guess at the end of the day it is a glass half empty, glass half full scenario. You may see Adobe as a large corporate body of evil masterminds trying to take your money, of which you are more than welcome not to give. Or you can be the type of person who sees a piece of software that opens up doors, creates opportunities, and has the potential to be life-changing. I know which side of the fence I am on. With the world in its current state of emergency, now is the time to learn, a time to be grateful, and a time to harness the power of being creative.