I know many of our readers do not like being told how to shoot their images and many more even hate watching promotional videos for companies trying to sell them on a new way adjust their workflow. That being true, this video of photographer Seth Resnick explaining the X-Rite ColorChecker Passport made me stop and think, "are photographers who shoot RAW this obsessed with perfect color?" Maybe I just take for granted being happy with my tones and color enough to actually burn them in permanently by shooting JPEG. Most of the advertising photographers I see these days (and even many within the wedding scene) are taking very liberal approaches to color which I think is great. Obviously not everyone agrees with me, and many more still take the traditional approach to getting every detail perfect and clean. What do you guys think of Seth's approach and do any personal use this product? Nothing drives me more crazy personally than color space and color calibration and I've heard this actually works. Maybe I'm missing out?