This isn't the first time we've seen a company get creative with tablet/smartphone camera technology to advertise their products, but you have to give Ikea props for creating a very practical and, from what I can tell fairly realistic consumer experience with their 2014 "augmented reality" product catalog.
It's very simple. Place the catalog where you want the furniture, open the app, scan the page, then use your camera to see the product appear in it's spot. While you may not be as tickled by the whole experience as the people in the video, this is pretty much the simplest way I've ever seen to plan out a room design.
This is a great example of how advancing camera technology is allowing for innovation outside of the photo-specific market, and I wouldn't be surprised if we see other retailers following suit soon.
via. [Design Taxi]