Lomography Purple: Why Would You Want Your Greens to Be Purple?

Lomography Purple: Why Would You Want Your Greens to Be Purple?

Lomography is into film revivals lately, recently releasing something quite similar to Kodak's discontinued Aerochrome film, Lomography Purple. What's so special about Lomography Purple? It changes all of your greens into a bright purple color. Surely such psychedelic effects will be revered by hipsters, lomographers, and acid-dropping enthusiasts around the world, but what is the actual use of such a film? Believe it or not, there is one (or two)...

Weeder.org has a great article discussing the history of Kodak's Aerochrome and its inspiration to Lomography Purple. Richard Mosse apparently used the original Aerochrome film, designed as a film for surveillance applications to help differentiate camouflaged objects, in photographing what was supposedly daily life in the Congo. Naturally, he foresaw the issue of photographing dozens of camouflaged soldiers in the Congo's lush forests, and made what was both a creative and practical decision to use Aerochrome.

His photographs (below) provide an interesting example of a more practical photojournalistic use for such a film that might otherwise be seen as valuable only in a scientific or military scenario. You can see how, strangely enough, any colors that are not specifically green are left untouched and rendered accurately. Lomography Purple will give you a similar effect, but you can still expect that analog Instagram effect across the image...

Interesting note: aside from the purple greens that you get when you use this film, the other surprising thing is that it uses C-41 processing.

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Mike Kelley's picture

Some people just want to watch the world burn.

Tyler Brown's picture

You can do this in photoshop and save it as an action.  Open channel mixer and switch the blue and green channel....unless you want to pay 10/roll and shoot this on a holga

Tim O'Bryan's picture

Touché... I literally went "hmm" opened PS and voila!

Alex Sanchez's picture

Works pretty well! It does affect colors other than green, though. The film they talk about here leaves them untouched.

Leandro Silva's picture

Layer Masks

Ralph Hightower's picture

But would it be SOOC?

El_Fez's picture

 Yeah. . . and your point being?

Josh Souza's picture

The only awesome thing I see here is the "Lick That Shit" shirt haha, and the photo below that looks like something out of the Lorax movie :P

Buzz Peschke's picture

"You can fix it in Photoshop!" is a sentence i so would like to not here on a photography website, Mike_Kelly. It is a fact that a infrared film has just this one unique look u want to achieve.. and why would i spend precious time on the computer, if i can get it right at first?

Andres Trujillo's picture

Like it or not, Photoshop is an escential part of modern photography. That being said, Tyler Brown (Not Mike_Kelly) did have a point beyond that, and it was that HIS choice would be to use Photoshop, instead of paying $10 (plus development) on a roll of film. You can choose the $ expense in order to save time away from the computer, but don't dismiss Photoshop for those who chose to not spent the $ amount :)

@google-b2f094b869ad11c9b8ef7fe8a0ff4674:disqus : How do you switch channels in photoshop? Would love that action if you have it ! :)

z's picture

His photographs are unique and very well done, especially considering the environment he is shooting in. Anyone who doesn't appreciate this work or starts blabbing about Photoshop actions should not consider themselves a photographer, or even an artist. 

shut up and take my money

guismo37's picture

Can'd this be acheived by white balancing different colors? Like white balancing with green color instead of white then using a gel of the same color in the flash pointing at the subject so he or she comes out with the real color?

Ralph Hightower's picture

I will defintely consider using Lomography Purple for psuedo color IR effects I regret that I didn't use IR B&W film last year when I was using B&W film exclusively. Plus, with a film name like "Earl Grey" for a B&W film, that sounds great! I still remember Captain Picard saying "Tea, Earl Grey" to the replicator.

Becca Lemire's picture

Wow, these images are breathtaking!!!!

Becca Lemire's picture

Wow these images are breathtaking!!!

Short Fuse's picture

I placed an order for 15 rolls of Lomo Purple in Feb 2013. Lomo has not delivered, customer service never picks up the phone or responds to email. Is this happening to other people?