As photographers, we all are pretty familiar with the idea that imagery sells product better than any snazzily written paragraph could. A picture is worth a thousand words, right? So why is it that most craigslist ads either have no photos, or have really terrible images? I'm the first to admit my photos have minimal effort thrown into them when I make a Craigslist ad, which is probably why I still have my old drum kit. Well this guy knows how to make a great ad, because his 1991 BMW 318is looks freaking amazing.
For a car that is a bit dated (but still loved by many), it's easy to settle for a photo that really doesn't do much for anyone. Sure, it shows the car, but does it sell the car?
Seller Kevin wanted to really knock some socks off and get this car sold. To do that, he took some really fine shots that blow normal Craigslist images out of the water. So kudos Kevin, you went above and beyond. You'll have no trouble getting calls about this sweet ride. I wasn't even in the market, and now I'm kind of interested!