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Nicole York
ALBUQUERQUE, NM

Articles written by Nicole York

Von Wong Tackles Childhood Hunger

According to No Kid Hungry, one in six American children don't get the food they need. Because of the relative wealth of First World nations, childhood hunger in places like America often get overlooked. In an effort to raise awareness, viral photography sensation, Benjamin Von Wong, decided to forgo the traditional route of portraits of sad-eyed children and, instead, created something a bit more share-worthy.

War Widow: Looking at Loss Through the Lens of Kate Woodman

Memorial Day is a day set aside in remembrance of those members of the Armed Forces who have made the ultimate sacrifice. This Memorial Day, photographer Kate Woodman released a series called War Widow, that gives an intimate look at the life of those left behind. The series manages to honor the families of the fallen by approaching the pain, grief and loss they suffer with a raw, unflinching eye.

Change Your Marketing Philosophy and Get More Clients

Getting clients is one of the most difficult parts of being in business. Unfortunately, marketing knowledge doesn't just appear once you have your license in your hands. As a result, many of us look at what our competitors are doing and try something similar, never realizing that there is a good chance that our competitors are also operating from a place of marketing ignorance. One of the most common marketing mistakes I've seen is photographers spending too much time talking about themselves, and not enough time talking to their clients. This means many photographers are shooting themselves in the foot by making their landing pages self-centered, rather than client centered, and they may be losing out on business because of it.

Artist Photographs His Nightmares

Photographer Nicolas Bruno suffers from sleep paralysis, a condition where a person experiences the inability to move or to speak during waking or falling asleep, sometimes for a few seconds and sometimes for several minutes. In more frightening instances, one might experience hallucinations or imagined physical experiences that one is unable to react to. Bruno decided to show the world the effects of this puzzling condition.

How Photoshop May Be Damaging Your Business

Postproduction is often so integral to a photographer's style that many photographers wouldn't dream of allowing their raw files to be seen by clients because they feel that their editing process is what makes the photo look like "their work." While I find postproduction just as important as any photographer, the unfortunate truth is that spending too much time in Lightroom or Photoshop might actually be damaging your business.

What Makeup Artists Wish Photographers Knew

Makeup artists are an invaluable part of the creative team for many photographers. In fact, there are certain genres of photography that rely so heavily on makeup artists that we simply couldn't work without them. Unfortunately, there seems to be a few serious problems cropping up between makeup artists and photographers.

Fashion Editorials: Pre-Production Through Shoot Day

If there was one thing I wanted to know when I first became interested in shooting editorials, it was "How do I do this?" That seems like a broad question, and it is, but it goes to show what a mysterious subject this was for me. I wanted to know how to get started, and what steps I should take. In this article, I would like to pull back the curtain a bit for people who are interested in getting into editorial work and share what steps I go through to conceptualize, build a team, schedule, and shoot a fashion editorial.

Call Sheets: What They Are and Why You Need Them

Whether you're shooting for a client or just creating something for your portfolio, working with a team of people can be one of the most difficult and intricate parts of the job. Don't worry, because there is a simple piece of paper that can make your life a whole lot easier; it's called a Call Sheet, and I'm going to tell you why you need one.

Stop Talking Crap About Your Clients on Social Media

In any service industry, frustrations can run high. Clients sometimes run late, don't always read contracts, show up with spray tans, don't pick the most beautiful venues for their weddings, fail to understand the cost involved in producing quality images, price shop, compare prices, question your prices, don't love their face in that photo, show up with a whole Pinterest board full of ideas, and expect you to just "fix it in Photoshop."

Photographers Share Their Biggest Industry Pet Peeves

You can't work in the photography industry for any length of time without developing a few pet peeves; it's only natural. Surround yourself with anything for 8-12 hours per day, and a few things are bound to get on your nerves. So, what is it that drives photographers up the wall? A lot, it seems. A few brave photographers and other industry professionals shared what makes them crazy. Is your personal pet peeve on this list?

How to Give and Receive Constructive Criticism the Right Way

Constructive Criticism is a unicorn in online photography groups; much sought after, but rarely found. Good constructive criticism, or CC as it's often referred to, can be some of the most helpful and growth inducing feedback a photographer can receive but, in the wrong hands, it can be a sword that cuts confidence to ribbons. Here is how to give, and receive, CC in a way that wont destroy your soul.

In a Photography Slump? Five Steps to Breaking Free

If you've been a photographer for any length of time, chances are you've experienced the dreaded slump; Your muse has run off with someone else, inspiration goes down the toilet, everything you create looks like crap, and even the desire to pick up your camera deserts you. If you are struggling through this season right now, there's hope. The slump can become the catalyst for your biggest season of artistic growth. Here are five steps I've found not only to make it through the slump, but to make it work for you.