As photographers, a common rhetoric we hear is about finding our style. We are to consider so many technical aspects like lighting, lenses, color grading, and choice of palette. On some platforms, these aspects have become more important than the content of the images themselves. However, there are so many other aspects of photography, and every genre of photography has its own set of considerations. In this talk for TEDx Chattanooga, Photojournalist Billy Weeks discusses the role of the photographer in an area of photography that is often thought to be objective in nature.