Photography, especially some of the more niche genres, can be an exceedingly hard thing to stay motivated in. Hear from a large format landscape photographer on how he stays motivated in a tough-to-make-it world.
Perhaps this article is a risk to my career by virtue of being too honest, but it's a subject I have wanted to discuss publicly for some time. In the era where social media is the backbone of perception, it's all too easy to feel you can never measure up. This isn't new information and in fact, it's a rather well-trodden path. Even armed with the knowledge, however, I still feel I walk in to the trap of taking the world that is presented to me as the only facts worth knowing. I want to sacrifice my self-consciousness to do my bit to rectify this.
Getting clients is one of the most difficult parts of being in business. Unfortunately, marketing knowledge doesn't just appear once you have your license in your hands. As a result, many of us look at what our competitors are doing and try something similar, never realizing that there is a good chance that our competitors are also operating from a place of marketing ignorance. One of the most common marketing mistakes I've seen is photographers spending too much time talking about themselves, and not enough time talking to their clients. This means many photographers are shooting themselves in the foot by making their landing pages self-centered, rather than client centered, and they may be losing out on business because of it.
Instragram is a great social media platform for photographers. Being primarily focused on images, the popular platform allows for talented photographers to develop a feed that provides their followers a sense of who they are and what they do. So what happens when who you are stays the same, but what you do changes?
Chris William Williams has not created any lists.
