Articles written by Mike O'Leary
It really doesn't matter if you make excellent images that make your clients look their best, or that they're using your creative brain and technical mastery to sell their product. Clients deserve massive discounts, and, sometimes you just need to give them a load of images for free because they feel that they did you a favor that one time — conveniently forgetting all the other free and massively discounted commercial images you gave them.
When we are children, we have an innate desire to seek validation from our parents or our teachers. Probably because we think that they know best, that they are bastions of knowledge — and in that context, they essentially are. But what is the purpose of seeking validation from others when we are adults?
Working in film will often challenge your resourcefulness and creativity. While much of what we see on the silver screen these days is shot with a massive crew using huge green screen sets, and elaborate and expensive lighting, you don't need an elaborate production to create a film that's visually rich.
If you've often been shooting in what seems like dramatic light only to get back to your computer and realize that the images are kind of so so, then you're not alone. However, in certain situations, what seems like a dull and unimpressive image might just need a little tweaking to take it to another level.
Up-selling is part and parcel of the wedding and portrait photography business. Many photographers depend on these selling techniques to generate a decent income. But similar opportunities can be found in the commercial genre — you just need to know how to target them.
Running a photography business, or even just posting to social media as an amateur, can end up driving some of us crazy with worry and anxiety. I'm one of these people, but thanks to friends, family, and my own doggedness I've learned some ways to cope with the madness.
When it comes to self-employment, the term "freelancer" is a bit of a dirty word in the creative industry. For many, the word is synonymous with low income, little appreciation, and, for some, a lack of creative freedom. It's no wonder that many creatives — especially photographers — are increasingly going down a different route.