Almost all photographers nowadays are familiar with modern equipment and use it to create, show, and improve their work. Some is necessary like new cameras, lenses, computers, and some is complementary. It all depends on your work style and the photos you want to create. But let's ask a question here. How much of this technology and knowledge do you need for being a better photographer in your genre?
I am a doer. I pride myself on getting things accomplished. Doing things rather than talking about them. I even keep a strict log to make sure that I make the absolute most out of every 24 hour period. Productivity is my spirit animal. Now, I know what you’re thinking. Isn’t that a bit excessive? The answer is more than likely yes. And I don’t open that way as a means of boasting. Like many, my greatest strength is often my greatest weakness. My obsessiveness over getting things done has driven me to compile a diverse list of accomplishments (and failures). But, in a profession where the best course of action can require patience, obsessing over productivity can often drive you plum crazy.
I’ve learned a lot over the past 15 years as a professional artist. I’ve learned a lot about fear, failure, and success. I’ve been fortunate enough to mentor and educate thousands of photographers all over the world. Even as a young four-year photographer who many would still consider “green,” I’ve taught photographers from all walks of life, all levels of advancement, and even some who had reached a level of comfortable success.
“Do what you love, and you’ll never work a day in your life.” What an inspiring, hopeful idea. Unfortunately, it’s not always true. According to this article on USA Today, only about 20 percent of businesses last past their first year, and even less survive past the five-year mark. So, what happens when someone falls in love with photography and thinks to themselves, I should start a business? The answer is: a lot of stuff that is not related to photography and, sometimes, the death of a passion.
Yes, that's right! In fact, all of your gear and equipment are there for you to help show what you want to say, but before that, you need to use your best tool: your mind. I'm not going to talk about the quality or techniques and skills for taking a better picture, instead I want you to think one step before that. One of the most important things for an artist is to create a piece of work showing exactly what they are thinking in their head. The difference between your idea and your outcome defines how powerful you are as an artist, and that difference is small for a great artist.
Fashion and comedy don't often come in one package. But here, Mario Testino delivers a superb version of his humor and lets all the models from Kate Moss to Amber Valletta and Gigi Hadid form part of it. It's a video to celebrate his Clio Fashion and Beauty Lifetime Achievement Award, written and directed by Sophie Edelstein.
You may have the best camera and lenses, but the images you create as a photographer or videographer, may not look good, unless you don’t have a good monitor. Therefore, when it comes to preview and editing images; the resolution, color space and panel technology matters. So, it is vital to get a decent monitor that meets your requirements within an affordable price range.
Austrian fashion photographer Andreas Ortner creates highly detailed work, showcasing his subjects in rich, colorful images. Having established a distinct style, Ortner’s work is stunning and imaginative.
In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is!
What am I worth? This is a question every new photographer ultimately asks himself. If you’ve ever wondered what you should be charging your clients and what the best way to go about it would be, keep on reading. I will go over how to determine your personal creative fee and how to present it to your client in a way that makes sense.
Welcome back to our series on pricing your commercial photography. A few weeks ago we released Part 1 of the series which explored the benefits and pitfalls of working for free. As we explored the topic it became evident that working for free has its place but in order to create a sustainable and professional industry we must educate our community on the importance of properly pricing their work. Thus in Part 2 we will begin by showing you my personal approach to laying out a commercial invoice and the thought process behind the layout.
Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work. I will even explain how you should calculate your own rates in the commercial marketplace.
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