Articles written by Danette Chappell
Your “About Me” page is one of the single most powerful ways to define your brand, stand out from your competition, and make potential clients feel they can’t NOT hire you. So why, then, are you neglecting it? Here’s how to write a killer “About Me” page to capture more clients.
If you’re in a place right now where you’re unsure of your pricing, and you’re not booking as many clients as you’d like, it may be time to consider raising your pricing. Here’s why raising your photo package prices may help book more clients and make you love being a photographer more.
Practicing photography as a hobby versus building a business upon your photography are two very different monsters. Running a successful photography business is what distinguishes a pro from an amateur. Without the proper preparations or knowledge, your budding photography business can quickly flounder. Here’s what you need to know if you’re thinking of turning your hobby into a professional business.
Pixellu is a startup known for making extraordinarily intuitive and time-saving software for professional photographers. A company started by photographers for photographers, Pixellu aims to help streamline the workflow of product delivery, effectively giving photographers back their time, while simultaneously adding value to the final product the photographer delivers.
Jahla Seppanen of The Manual, which touts itself as “The Essential Guide for Men,” recently published an interview with Elliot Clarke aka the “Apartment Bartender” with tips and tricks for taking great cocktail photos for one’s Instagram feed. Although the interview is aimed at casual photographers, there are a few useful nuggets of info for anyone wanting to improve their product or cocktail photography.
I remember when Facebook introduced their messenger service and how I mentally groaned at the idea of yet another way I’d have to keep up with correspondence. Heck, at times I even threw on my tinfoil hat and thought for sure that Facebook was spying on me through their messenger service. But, once I regained my composure and gave it a chance, I learned what many already knew: Facebook Messenger is quickly becoming the new email newsletter.
For anyone not familiar with Pete Souza, he is an incredible photojournalist whose prolific career includes being the photographer for not one, but two presidents (Barack Obama and Ronald Regan). In his tenure as President Obama’s photographer, he took over 1.9 million photos, all of which are currently stored in the National Archives. He recently sat down with the New York Times to discuss all the traveling he did as a presidential photographer and gave tips to those interested in improving their travel photography.
As photographers, we’ve all been frustrated at one time or another by rules or regulations set forth by popular locations or venues in an attempt to preserve, protect, and even seemingly limit photographers. Regardless of one’s personal feelings toward photo rules at favorite photo spots, one thing is certain: we need to follow the rules.
Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help you restructure your pricing for a successful year.
Running a successful photography business presents many challenges. When a photographer goes from hobbyist to professional they quickly learn that there is much more to master other than being technically adept at their craft. From learning how to organize a business to discovering the many hats we wear as business owners, it quickly becomes apparent that there is much more to running a successful photography business other than simply picking up a camera and snapping some great shots.
One of the best steps you can take for yourself and your photography business is setting goals. Being intentional about setting time aside to write out all of your goals can be one of the most powerful business strategies for the upcoming year. Not only does goal-setting help to solidify where you’d like to see yourself and your photography in the future, it also helps to create a clear-cut business plan for the year ahead. If you’re feeling lost or aimless within your photography business, you may want to give goal-setting a try.
Adobe just released a delightful mini-documentary showcasing the work of award-winning Photojournalist Danny Wilcox Frazier. Frazier’s work is centralized on struggling rural communities and the families and stories within. He’s able to capture both the struggles of day-to-day life of underprivileged families while still documenting the successes of perseverance.
This year has been marked by a single hashtag: #MeToo. From Hollywood to the Oval Office, it seems that accusers are finding their voices and taking a stand for themselves and countless others who haven’t been able to speak out. Naturally, awareness of sexual harassment is coming to light in all industries, and the photography industry is no different.
In the wake of 2017’s only supermoon, which rose on December 3rd, NatureTTL has released a new video detailing to photographers how to plan for, and execute, a great moonrise or moonset landscape photo. For photographers wanting to branch out into a new type of photography, these tips are great for understanding how and when the moon will rise and set, and where to be to get that perfect shot.
If you’re just getting into product photography, it may seem a bit intimidating. There are many techniques and a seemingly endless list of equipment that many photographers feel is required to get professional looking product photography. The list changes depending on who you speak with. In reality, product photography can be done quite easily, and with minimal equipment, if you have the know-how.
You’ve honed your craft and brushed up on lighting and editing techniques. You’ve built a beautiful website and opened your door as a bonafide professional photographer. You’re ready for those client inquiries to start streaming in, and they do. Then you realize that some of your clients are a nightmare to deal with, while others become like new best friends. You may not know who your ideal client is, and you may not be marketing to them.