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Danette Chappell
Las Vegas, NV

Articles written by Danette Chappell

The Right to a Fair Internet for Photographers Is About to Be Gone

On December 14 the Federal Communications Commission will almost certainly be voting in favor of doing away with net neutrality. If you’re not familiar with net neutrality, check out this article we wrote earlier this year on the topic. It is the idea of a free and open Internet. As it stands right now, users are able to access the Internet freely, with no speed or data caps regardless of the websites they visit. If the plan the FCC is proposing passes (and it probably will in a three versus two vote), the Internet as we know it may well be on its way out.

Photographer Captures Wet Plate Process In Informative 360 Video

I became interested in the collodion wet plate process (also called tintypes) after seeing a series of portraits of celebrities by photographer Victoria Will. The incredibly unique result of the wet plate process was extremely appealing to me, and I ended up diving head first into the world of collodion wet plate.

The process, which originated during the mid-1800s as a means of developing an easier alternative photo process, is a tricky one which requires careful planning in order to be successful.

Does Your Photography Business Have a Brand?

Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work.

How to Gain More Engagement on Instagram Using Stories

Instagram Stories are here to stay. That is no surprise to anyone. In a recent year-long study, Mediakix, an influencer marketing agency, found what everyone pretty much already knew: Instagram has effectively killed Snapchat Stories with the advent of Instagram Stories. Amongst influencers (and let's be honest, social media Influencers run the social media game), usage of Snapchat Stories has fallen 33 percent in the last year while influencers are twice as likely to post stories via Instagram.

Starting a Photography Business as an Introvert

I didn’t realize I was an introvert until I was well into my 20s. I’m not shy, and I don’t mind speaking up in a crowd if I’m asked a question, so I always assumed I was an extrovert. You can imagine my surprise, then, when taking the Myers Briggs personality test in college yielded the result that I was an introvert. It all started to make sense. I would constantly find myself shying away from social events, although I considered myself social and had many friends, and I never liked any job that included a high volume of social interaction within a day, it exhausted me. When starting my business, one of my biggest struggles became working with my introversion.

Three Bad SEO Habits That Photographers Have and How to Fix Them

Google is a beast. There’s no other good way to put it, Google is a beast of a platform with an incredible amount of free valuable content available at our fingertips. But as with any beast, there is always a dark side, and for Google a big con is that the monster search engine never forgets. In the realm of Search Engine Optimization (or SEO) there is a plethora of both good and bad information available to the masses. Because of this, business owners have formed bad habits with SEO that are outdated and harming their ranking within Google and its algorithm. Here are a few habits you may have that could be harming your photography website’s rankings, and how you can fix them.

How to Turn Website Visitors Into Paying Photography Clients

If you’re not creating your website with the correct goals in mind, you may be having a hard time converting your website visitors into paying clients. As creatives, we value good visual design and we want to make sure our websites are not only appealing, but are also showcasing our photography in a dynamic way. However, if we’re not asking ourselves the right questions while designing our websites, we may be losing possible clients. Here are a few potential reasons why your website visitors aren’t turning into paying clients.

Stop Giving Free Photography Services to Friends and Family

Photography is a commodity; It's not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent it even if we tried. So since becoming a commodity is unavoidable in any market, we, as small business owners, have to learn to overcome being branded a “commodity.”

'Retrographic:' Historic Photos Colorized in New Book

Whether you’ve thought about it or not, psychology plays a huge role in successful photography. Even when considering technical aspects of photography like composition, exposure, depth of field, etc., psychology is part of the “why” behind proper camera settings. It's no surprise then that color plays a big role in emotionally provocative photography, and Michael Carroll recently published his book, “Retrographic” to document a project in which already emotionally-charged photographs from history are colorized to evoke even more emotion.

Bad Clients and How to Spot Them

I remember the excitement of wanting to start and have a thriving wedding photography business. I remember how my heart would skip a beat whenever I’d get a new photography inquiry regarding my services, and I remember how desperate I was for any type of wedding photography gig. I also remember not knowing how to price myself, being scared that if I charged too much, clients wouldn’t want to book me. Or if I told a client no to a request, they’d find another photographer. I look back on the first few years of my business very fondly, but I also remember a few times that being a wedding photographer made me want to crawl into a hole and hide from the world forever.

A Photographer's Guide To Content Marketing

Do you remember when it was easy to trick search engines into ranking your website high for a search term? Or the time when it was sufficient to insert your keyword all over your website and you'd rank high in search listings? The good ol’ days of purchasing a domain name that was literally your top preferred search term to rank for, and stuffing your website with that same keyword and tricking Google into listing your website first are long gone and the rise of content marketing has taken over.

Instagram Adds Much Wanted New Feature

Instagram announced a new feature today specifically involving the gallery option for posting multiple photos at once. When Instagram first introduced the gallery option, they introduced it in true old-school Instagram fashion, allowing users to post multiple images at once, but requiring all photos to be in a square aspect ratio. Now, however, Instagram added the ability to preserve your photos' original aspect ratio, even within galleries with multiple photos.

Check Out This Gorgeous Eclipse Time-Lapse Video and Learn How It Was Filmed

Daniel Dean knew the total solar eclipse would be an incredible opportunity for him to capture something amazing. A few months prior to the eclipse, the idea of being able to photograph the celestial event became a blip on his radar after seeing in the news that the first solar eclipse crossing the U.S. since 1979 would be happening again in August. Here is the story of how this awesome time-lapse solar eclipse video came about and how it was made.

Six Unconventional Photos of the Eclipse and the Stories Behind Them

Lets face it, even days after the total eclipse over the United States, people are still completely enthralled by the celestial event. Hundreds of thousands took to the sky on August 21st, 2017 and witnessed the rare occasion, and of course many photographers took advantage of the day. We’ve seen some incredible images come out of the event (check out Top 10 Solar Eclipse Photos Found Around the Web).

Five Reasons Your Photography Business Is Failing

You’ve got a solid website, your photography skills are on point, you’ve been around for awhile, but you still aren’t getting any clients. Peers’ businesses are booming, you know there are plenty of clients to go around, and yet, you’re still struggling to get by with your photography business. There are a ton of factors that go into why a business fails, but here are a few reasons why your photography business may be failing.