by
Danette Chappell
Stop Giving Free Photography Services to Friends and Family
Photography is a commodity; It's not a secret, and we all know it. When I meet a new group of people, it seems that every time the conversation of “jobs” or “careers” is brought up, inevitably, someone is always a “photographer” by trade. Commodification is a process that happens to every industry, and we couldn’t prevent it even if we tried. So since becoming a commodity is unavoidable in any market, we, as small business owners, have to learn to overcome being branded a “commodity.”