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Johnny Rico

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Here's What You Can Do to Make Your Website Rank Better on Google

When you jump into doing photography professionally as a business, you quickly learn that your website’s search engine results are an essential part of making your business successful. Here’s how to improve your visibility on Google.

Maximize Image Impact With Off-Camera Light for Wedding Photography

Do you struggle when photographing small, intimate wedding ceremonies where natural lighting is inadequate or even non-existent? As a wedding photographer, you need to have the right tools to light a venue, and more importantly, you need to know how to use them to make amazing images.

One Thing I Regret Not Starting Sooner as a Photographer

What if I said there was something more useful for our photographic careers than any social network we've ever been on? With the ability to reach many more people than all your followers on Instagram, Facebook, and Twitter combined; no restrictive algorithms, no paying to boost posts, no adverts. Do you want in?

Don't Care About Instagram? Here's Why You Should

​I’m going to come right out and say it. Instagram saved my photography life. Today, I’ll show you how Instagram changed everything for me and how it can really help you too.

How to Turn Pro in 2018

2018 is certainly well underway. It’s getting toward the time of year where we start to let our goals slip. In the UK, summer has arrived and it's far more appealing to sit in a beer garden than it is to lock yourself away at your desk.

3 Ways to Book More Photography Clients

The most significant hurdle when running a photography business is booking more clients. If you feel like you’re in a “booking rut,” here are a few ways to help spread your brand awareness and book more photo clients.

Services and Apps You Can Use to Work More Productively

There is a change happening in work culture. Bosses are more open to telecommuting and being a freelancer can be thought of as being the answer to a modern day working life. Here are some tools and comparisons to provide the best fit for you and the business stage you are in.

How to Properly Wrap Cables to Make Them Last Longer and Easier to Use

As a photographer or videographer, you probably have a few (dozen) cables laying around. Believe it or not, there is a proper technique to wrapping them, and it not only makes them easier to store and quickly unwrap, it helps them last longer as well, saving you money.

Photographic Tribute to Preserve the Legacy of Lumberjacks

There's still plenty of families and communities that heavily rely upon the forestry industry. Finland, a country many of us associate with deep woods and arctic temperatures, continues to carry the strong legacy of those who spent their lives working in the forest, and as such, photographer Sanna Vornanen celebrates the lives of lumberjacks all around the world through her latest project.

Fstoppers Review AND CO's Free Business Management Tool

These days you can find web-based invoicing and business management tools that are quite powerful, yet cost a monthly usage fee. The one I found used to have a $20 monthly fee, but got bought by Fiverr and is now free to use as you wish.

Using Your Clients to Boost Your SEO

Blogging has been an excellent way to boost your SEO and maintain the attention of your clients. It shows off your brand, your images and your writing. However have you thought about how blogging can hurt your business if you lack consistency? If you have been stumped with new ideas on what to write about simply ask your clients to write for you.

How a Bad Client Consultation Changed My Portrait Photography Business

Are you doing your best in client consultations? I wasn't, and my work was suffering for it. A thorough client consultation is a free, simple tool that can make a huge impact on your portrait photography business, both in terms of shoot quality, and in getting happy clients to come back for more. The best part is, it’s not difficult at all. You just have to do it.

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