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Mike Smith
London, London, GB

Articles written by Mike Smith

Can Lens Sales Bring Salvation to a Desperate Camera Market and Help Save Nikon?

The news headlines have been rampant for the last 10 years: the camera industry is in free fall, spiraling into its death as a consumer electronics niche, no longer the doyen of conspicuous spenders around the globe. The numbers speak for themselves, peaking at camera sales of 120M units in 2010 before imploding to a grisly 15M in 2019. And that was before the definitive stab wound to the heart of COVID-19. Could it be that the humble interchangeable lens is the industry's salvation?

Micro Sized Full Frame: Fad or Fantastic?

Full frame photography was once the preserve of the hefty DSLR, but as the mirrorless bandwagon gains traction, we are now seeing a number of full frame mini marvels emerging on the market. Offering the same sensor — and so image quality — of their bigger brethren, but in a much smaller and lighter package, are these fantastic additions to the product lineup or just the latest fads?

Nikon Ranked 5th in 2019 MILC Sales

Nikon has had a torrid few years as it rapidly tried to pivot to mirrorless on the back of declining financial results. It ended 2019 with falling market share, losing second spot to Sony. The reason for this is now apparent: low mirrorless sales that place it 5th in the market. What is happening at Nikon?

Pentax's Chaotic DSLR Strategy

Pentax launched a new "brand vision" recently in preparation for its upcoming product release, going as far as to develop an extensive webpage and supporting video to promote its DSLR cameras. Here are 10 reasons why their camera strategy is in disarray.