Current orthodoxy in the camera market is based around the triumvirate of Sony, Nikon, and Canon. They hold the keys to the professional full frame sector, supported by wide ranging lens systems. However the last decade has taught us that change is normal, so would the best future for the sector lie in Nikon ending camera production?
Articles written by Mike Smith
Manufacturing a product range focused upon APS-C and full frame (FF) ILCs is one of those strategic decisions that seems set in stone. If Canon and Nikon think it's a good differentiator for consumers, then it must be an industry standard that is broadly followed by everyone. However, the camera market is more nuanced than this and has some surprising origins. So, what is the best strategy?
The millennium was yet to dawn, but 1999 saw Bill Clinton acquitted, the Columbine massacre, the world's population hit 6 billion, and "The Sopranos" debut. Lance Armstrong won his first Tour de France, the Euro came in to circulation, Napster was released along with Internet Explorer 5, and "The Phantom Menace" and "The Matrix" were first screened. But why did it also see the birth of the DSLR?
Olympus was once the doyen of the photographic industry, with the OM range beloved for its svelte lines and high-quality manufacturing. Revitalized by mirrorless in the digital era through its collaboration with Panasonic, their OM-D range is iconic. So, why were they bought by the private equity fund Japan Industrial Partners — specialists in restructuring — and what are the portents for the future?
By 2018 Apple was worth $1 trillion, the US-China trade war had intensified, LeBron James reached 30,000 NBA points, and Black Panther starred in the box office. Camera manufacturers finally stopped flogging the dead horse of DSLRs, with 2018 truly the year of mirrorless. But what happened?
It was the year that Osama Bin Laden was killed, Barack Obama was President, the Space Shuttle was retired, and "Game of Thrones" was premiered. Meanwhile 2011 turned out to be one of the most pivotal years in camera history, putting us on the path to where we are today. Here's what happened.
It was the year of the Space Shuttle Columbia disaster, iTunes, the final Concorde flight, and the invasion of Iraq. George W. Bush was President, and Tony Blair Prime Minister, whilst Serena beat Venus at Wimbledon and the Devils won the Stanley Cup. In cinemas "Matrix Reloaded," "Pirates of the Caribbean," "Finding Nemo," and "Lord of the Rings: Return of the King" first aired. But what happened during 2003 in the photographic world?
Pentax is one of those loved brand names that inspires confidence and loyalty among its followers, a result of its engineering excellence and value for money. Yet, it has been largely absent from the camera market in recent years. Has it slipped into a commercial coma, and will life support be switched off shortly?
Bill Clinton was President, John Major was Prime Minister, the 49ers won the Super Bowl, and Pete Sampras and Steffi Graf were Wimbledon champions. It was the year that the Space Shuttle docked with the Mir Space Station, the World Trade Organization was formed, there was a serin gas attack on the Tokyo subway, OJ went on trial, the Oklahoma City Bombing took place, Windows95, Dolly the sheep was cloned, eBay went live, and Braveheart, Toy Story, Babe, and The Usual Suspects were released. But what happened in the photographic world?
In 1987, Ronald Reagan was president, Mathias Rust landed his light aircraft in Red Square, and the stock market crashed on October 19, dropping 22% in a single day. Fox also made its primetime debut, the Simpsons aired for the first time, and "Robocop," "Dirty Dancing," and "Good Morning Vietnam" were all released. But what happened in the photographic world?