The news headlines have been rampant for the last 10 years: the camera industry is in free fall, spiraling into its death as a consumer electronics niche, no longer the doyen of conspicuous spenders around the globe. The numbers speak for themselves, peaking at camera sales of 120M units in 2010 before imploding to a grisly 15M in 2019. And that was before the definitive stab wound to the heart of COVID-19. Could it be that the humble interchangeable lens is the industry's salvation?
Articles written by Mike Smith
Full frame photography was once the preserve of the hefty DSLR, but as the mirrorless bandwagon gains traction, we are now seeing a number of full frame mini marvels emerging on the market. Offering the same sensor — and so image quality — of their bigger brethren, but in a much smaller and lighter package, are these fantastic additions to the product lineup or just the latest fads?
Nikon has had a torrid few years as it rapidly tried to pivot to mirrorless on the back of declining financial results. It ended 2019 with falling market share, losing second spot to Sony. The reason for this is now apparent: low mirrorless sales that place it 5th in the market. What is happening at Nikon?
Camera manufacturers have faced a tough time in recent years as sales dwindled, whilst photographers have demanded ever better products and the development of mirrorless systems. COVID-19 added insult to injury by essentially halting production. How have manufacturers fared? Everyone is a loser, but who has lost less than anyone else?
At the beginning of the summer, Olympus announced the sale of their imaging division, leaving the future of their highly regarded OM-D range and Micro Four Thirds (MFT) more widely in disarray. The other half of the MFT founding partnership — Panasonic — has been strangely quiet on the subject. Their next move is crucial, so what might it be?
Viltrox comes with a pedigree for manufacturing good quality lenses at a low price point, so the entry of the 23 mm f/1.4 in Fuji X-mount and Sony E-mount is highly anticipated, not least because it is nearly $600 cheaper than the Fuji equivalent. Is it worthy of the hype and does that make it the perfect travel prime?
Current orthodoxy in the camera market is based around the triumvirate of Sony, Nikon, and Canon. They hold the keys to the professional full frame sector, supported by wide ranging lens systems. However the last decade has taught us that change is normal, so would the best future for the sector lie in Nikon ending camera production?
Manufacturing a product range focused upon APS-C and full frame (FF) ILCs is one of those strategic decisions that seems set in stone. If Canon and Nikon think it's a good differentiator for consumers, then it must be an industry standard that is broadly followed by everyone. However, the camera market is more nuanced than this and has some surprising origins. So, what is the best strategy?
The millennium was yet to dawn, but 1999 saw Bill Clinton acquitted, the Columbine massacre, the world's population hit 6 billion, and "The Sopranos" debut. Lance Armstrong won his first Tour de France, the Euro came in to circulation, Napster was released along with Internet Explorer 5, and "The Phantom Menace" and "The Matrix" were first screened. But why did it also see the birth of the DSLR?
Olympus was once the doyen of the photographic industry, with the OM range beloved for its svelte lines and high-quality manufacturing. Revitalized by mirrorless in the digital era through its collaboration with Panasonic, their OM-D range is iconic. So, why were they bought by the private equity fund Japan Industrial Partners — specialists in restructuring — and what are the portents for the future?
By 2018 Apple was worth $1 trillion, the US-China trade war had intensified, LeBron James reached 30,000 NBA points, and Black Panther starred in the box office. Camera manufacturers finally stopped flogging the dead horse of DSLRs, with 2018 truly the year of mirrorless. But what happened?