At the beginning of the summer, Olympus announced the sale of their imaging division, leaving the future of their highly regarded OM-D range and Micro Four Thirds (MFT) more widely in disarray. The other half of the MFT founding partnership — Panasonic — has been strangely quiet on the subject. Their next move is crucial, so what might it be?
Articles written by Mike Smith
Viltrox comes with a pedigree for manufacturing good quality lenses at a low price point, so the entry of the 23 mm f/1.4 in Fuji X-mount and Sony E-mount is highly anticipated, not least because it is nearly $600 cheaper than the Fuji equivalent. Is it worthy of the hype and does that make it the perfect travel prime?
Current orthodoxy in the camera market is based around the triumvirate of Sony, Nikon, and Canon. They hold the keys to the professional full frame sector, supported by wide ranging lens systems. However the last decade has taught us that change is normal, so would the best future for the sector lie in Nikon ending camera production?
Manufacturing a product range focused upon APS-C and full frame (FF) ILCs is one of those strategic decisions that seems set in stone. If Canon and Nikon think it's a good differentiator for consumers, then it must be an industry standard that is broadly followed by everyone. However, the camera market is more nuanced than this and has some surprising origins. So, what is the best strategy?
The millennium was yet to dawn, but 1999 saw Bill Clinton acquitted, the Columbine massacre, the world's population hit 6 billion, and "The Sopranos" debut. Lance Armstrong won his first Tour de France, the Euro came in to circulation, Napster was released along with Internet Explorer 5, and "The Phantom Menace" and "The Matrix" were first screened. But why did it also see the birth of the DSLR?
Olympus was once the doyen of the photographic industry, with the OM range beloved for its svelte lines and high-quality manufacturing. Revitalized by mirrorless in the digital era through its collaboration with Panasonic, their OM-D range is iconic. So, why were they bought by the private equity fund Japan Industrial Partners — specialists in restructuring — and what are the portents for the future?
By 2018 Apple was worth $1 trillion, the US-China trade war had intensified, LeBron James reached 30,000 NBA points, and Black Panther starred in the box office. Camera manufacturers finally stopped flogging the dead horse of DSLRs, with 2018 truly the year of mirrorless. But what happened?
It was the year that Osama Bin Laden was killed, Barack Obama was President, the Space Shuttle was retired, and "Game of Thrones" was premiered. Meanwhile 2011 turned out to be one of the most pivotal years in camera history, putting us on the path to where we are today. Here's what happened.
It was the year of the Space Shuttle Columbia disaster, iTunes, the final Concorde flight, and the invasion of Iraq. George W. Bush was President, and Tony Blair Prime Minister, whilst Serena beat Venus at Wimbledon and the Devils won the Stanley Cup. In cinemas "Matrix Reloaded," "Pirates of the Caribbean," "Finding Nemo," and "Lord of the Rings: Return of the King" first aired. But what happened during 2003 in the photographic world?