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Joe Healey
Miami, FL

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Instagram Hashtag Strategy for Any Photographer

You have all probably heard of SEO or search engine optimization and know how important it is for any website. Did you realize that using the right hashtags on Instagram is the exact same concept?

One Click to Better Black and Whites

Black and white conversion can be a complicated ordeal, and you can find yourself down a deep rabbit hole of theory if you're not careful. There are times where that kind of in-depth analysis is critical to a perfect image, but sometimes you just need a quick fix. That's where this tip comes in.

Transform Your Existing Images With the Help of Adobe Stock

The sky usually plays an important role in shaping the mood and tone of the pictures you make while photographing outdoors. If mother nature doesn't want to cooperate and give you a desirable sky while shooting, a stock image could help save the day.

How to (Digitally) Paint Your Own Gorgeous Backdrops

I'm no painter. In fact, if we ever play Pictionary together, do your best to get on the other team. So, when I wanted to make my own custom backdrops, I knew I was way out of my depth. Like many photographers, I've drooled over Sarah Oliphant's hand painted backdrops for years. When I saw Jeremy Cowart draw his own backdrop on an iPad Pro, I thought I may have something within reach. While I continued trying to decide exactly what Oliphant backdrop I want to start with, I thought maybe I could experiment with some digital painting of my own.

Guide to Reaching Out to Modeling Agencies

So much of photography is built on social relationships. Models, makeup artists, hair stylists, designers, and assistants all play a crucial role in contributing to the creation of an image. At the center of the photographer's work is the model, yet photographers may find it difficult to reach out to modeling agencies for collaboration. This article will describe some best practices to start and maintain relationships with modeling agencies and their models that may enable you to further develop your portfolio.

How Color Theory Improves Your Photography and Retouching

The wrong elements of color can disrupt the harmony of photographs and distract the viewer from the story you’re trying to tell. When we’re deliberate though, we can use color theory while planning the components of our photos and use color grading to allow us to create compelling images that add emotion to help us create a story. Dynamic images are created through complementary colors that develop harmony in wardrobe and location, lighting, and mood. Fortunately, there are numerous resources to understanding and implementing color.

Directing the Viewers Eye: It's More Than Railroad Tracks

Composition is a complicated topic. It's easy to throw out the Rule of Thirds because talking about things like balance, rhythm, and focus can get overwhelming but, if you stop at the Rule of Thirds, you could be robbing your images of complexity

Back-Button Focus: What It Is and Why You Should Be Using It

If you spend any time surfing photography forums and Facebook groups, you will undoubtedly see a constant flow of questions asking for the best way to nail focus. Maybe you are one of those people that find themselves struggling. The trick is that most cameras have a setting that will help you focus like a pro. That trick is called back-button focus, and once you use it, you’ll never want to go back.

Know Your Rights: Basics of Photographic Copyrights

At this point I have lost track how many times I have been given inaccurate counsel from other well-meaning people, such as, "Make sure you copyright that so nobody can steal it," or "If you put it online then you give up your rights and it becomes public property." Such advice will only ever come from people who don't actually understand copyright laws. When it comes to copyright issues and navigating them, the only advice worth following is advice that can be backed up by law. If you receive advice that can't be backed up by legitimate copyright law then the advice is simply someone's opinion.

Model Posing Cliches: Stale or Useful? Improve Your Model Photography With Tried and True Poses

Some model poses seem to pop up everywhere repeating across different mediums and across decades. Many photographers deride these posing cliches, but these cliches can be useful on fashion and other model shoots, especially when working with new models still learning how to move. They can help create serviceable images when you are stuck for ideas or when you need shoot a series of good looks in a short period of time.

3 Tips for Minimizing the Size of Your Photoshop Working Files Without Compromising Editability

There was a time when file limits were considered near impossible to reach ceilings. Each was designed many years ago for photos made by cameras with single-digit resolution. Times have changed, and unfortunately the formats have not. We now are faced with file size limits that are becoming more and more restrictive as cameras collect bigger and bigger chunks of data with every photo.

The Why and How of Test Shoots With Models

My high school enemy is my new best friend. I'm talking about a glorious thing called "tests." In the photo world, a test is a shoot set up for the sake of portfolio-building, experimentation, fun, or all of the above. It's not a paid shoot, but these suckers pay off big time. A test shoot is when you book a model (we'll talk about how) to shoot a concept that you put together. As I'm writing this, I actually have my journal open on my desk in mid-plan for a test that I'll be shooting later this month. Let's talk about a few reasons why testing is so important, how to find models, reach out to agencies, and what you need to do once your model is booked. Dig in!

The Value of Being a Published Photographer in the Digital Age

With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age?

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