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Articles written by Andy Day

Fujifilm Says ‘We Must Do Better When It Comes to Diversity.’ Fstoppers Interviews Fujifilm’s Head of Marketing

A few weeks ago, Fujifilm announced that it was shaking up its ambassador program — partly in response to the Black Lives Matter movement and the fact that the overwhelming majority of camera ambassadors are white men. I sat down with Fujifilm North America’s head of marketing for digital cameras, Victor Ha, to find out what led to the changes and what the brand is doing to reflect the diversity of its customers.