Dear YouTube Influencers: Sorry, But If You Received Your Gear for Free, Your Video is Sponsored
YouTube influencers can have a huge impact on shaping the buying public’s perception of a certain camera. Content marketing on social media is an opaque and murky world, and just because an influencer says that their content is not sponsored doesn’t mean that they’re not getting paid — especially if the gear they're promoting was given to them for free.