Online sales are based on trust. With that in mind, what kind of customer are you expecting to show up at your website, probably for their first time ever, likely for the first time hearing of you ever, and give up their financial information to buy a pretty picture off it and pray it actually comes? That’s a really tough sell.
Lightroom’s Tone Curves panel can give you a huge amount of control — if you know how to use it. This video offers you a deep dive into understanding how the various elements work and gives you an extra tool when it comes to editing your photos.
I'm tired of Instagram, and I'm guessing you walk a similar path. The platform that was built on photography and promoting good imagery is exhausting for photographers. While I'm not certain what the end-game of Instagram is, it seems user experience for the creators is not at the top of the list. That's why I created a method that heightens my own user experience, and I'm sharing it with you.
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