This Is Why You Need a Photography Brand
If you’re trying to build your photography business, having a brand is essential to your success. Here’s why you need to focus on building your photography brand.
If you’re trying to build your photography business, having a brand is essential to your success. Here’s why you need to focus on building your photography brand.
While the idea of having the best available studio and equipment remains, well, an idea or dream for many of us, creating great images in the comfort of your own home does not have to be.
A few weeks ago in a boudoir forum I came across a subject on what was the most time-consuming portion of most photographers' flow. The majority of the comments referred to culling and editing. So if you are looking to speed up your own workflow with minimal editing this video is for you.
Who doesn't like the idea of working with brands? You get free stuff, prestige, increased exposure and views, and free stuff! Of course, it's not as easy as just calling up your favorite company and having them send you the gear you want and or make you an affiliate. This great video talks about what it takes to work with brands, the different kinds of relationships, and how to increase your chances.
When you’re running your own photography or videography business we all know that going out and shooting is only a small portion of the job. You have to make the connections to get the job. You have to go through the process of meeting with the client and assessing the needs to get the desired finished product. Then you have to find out the client’s budget and figure out how to accommodate them while charging properly for the shoot. After all that is said and done, and the project is finally coming to fruition the final thing left to do is send out the invoice for the job.
A few years ago I was talking with a fellow photographer about the color correction of portraits. While on the topic of using white balance cards and color charts in order to get a perfect skin color, he interrupted me and said, “You can't have perfect skin color with these.” I immediately thought to myself, “Oh, yeah?” Oh, yeah. That was the truth, and I will explain why below.
Clay Cook recently photographed Jennifer Lawrence for the Jennifer Lawrence Foundation, which "assists and empowers charitable organizations that fulfill children's vital needs and drive arts awareness and participation." In what's perhaps the most unique twist, Cook has always wanted to professionally photograph Lawrence, who he and his family actually grew up with in another lifetime. But he describes wanting to earn it, and finally did.
It's a huge risk to not ask the right questions before giving a prospective client a price. Not only does it make you look like an amateur, but you could end up agreeing to a job which really isn't worth the time or money. Here's what you should be asking when someone wants to know how much it will cost to hire you.
If you're a full-time photographer, or have been in the game for a while and are making consistent money with your camera, there's a good chance you've got a pretty solid invoice system set up (if you don't then you need to!). But, if you're one of the hundreds of thousands of photographers out there that are still doing this part time, as a paid hobbyist, or even only getting paid for the occasional gig, then invoicing can be a real irritation. InvoiceHome.com is actively addressing that issue with their online invoice template service.
I've always been a Windows desktop user, but until this point I've never built my own desktop from scratch. I finally decided to teach myself how to build the ultimate PC for video and photo editing and I'm bringing you along for the ride.