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Adonis Visual Art
Brooklyn, NY

Bookmarked Articles

Fashion Editorials: Pre-Production Through Shoot Day

If there was one thing I wanted to know when I first became interested in shooting editorials, it was "How do I do this?" That seems like a broad question, and it is, but it goes to show what a mysterious subject this was for me. I wanted to know how to get started, and what steps I should take. In this article, I would like to pull back the curtain a bit for people who are interested in getting into editorial work and share what steps I go through to conceptualize, build a team, schedule, and shoot a fashion editorial.

Why Producers Are More Important Than Any Good Photographer

Arguably the most important person on any production set is the producer. Charged with preparing for the worst and having a back up plan to a back up plan, a producer is responsible for making sure any shoot happens without any mishap, injury, or stoppage whatsoever. Blaine Deutsch is commercial advertising producer who handles days of pre-production, casting, big crews, planning, preparing, investing, paperwork, contracts, permits, and thousands of dollars on the line.

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