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Mike Van Tassell
Bound Brook, NJ

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Top 10 Business and Development Books for Photographers

With more photographers competing for work than ever before, you need to stay ahead of the pack in any way possible. One area many people in creative professions neglect to improve is business, and you needn't be part of that stereotype.

Six Investments To Level-Up Your Commercial Photography Business

Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.

How to Make Your Car Photography Look Like This

Car photography is a sharp learning curve, with the incline coming primarily in post-production. A tutorial like this can save you incredible amounts of time learning techniques.

Better SEO: Finding Keywords for Your Photography Website

If you know anything about SEO (search engine optimization), then you know that finding good keywords is, well, key. Here are a few ways to find new keyword ideas and how to implement them on your website.

Five Books That Changed My Life as a Professional Photographer

We live in the Information Age. There is no doubt a ton of information on the Internet about photography and just about any other subject you’d care to know about. While the Internet is a great place to learn and e-books are convenient, there’s still something special about holding a printed book in your hand. I have e-books and printed books alike. For me personally, I notice that I’m more inclined to actually read a book if I’m not reading it on a screen. I prefer to put away my backlit digital devices in favor of reading a printed page. With that out of the way, I’d like to talk about five books that have helped shape my business as a professional photographer.

This Simple Battery Charging Station Will Save You Hours of Prep Time

One of the most important underlying themes in being a successful photographer is streamlining your workflow. That may be in how to edit photos quickly, how to organize video files, how to quickly produce invoices, or any number of tasks that you have to perform over and over again. One aspect of my business where I found myself wasting a lot of time was in my battery charging. In today's video, I'm going to outline how Fstoppers created our battery charging station and how you too can make your life a lot easier as you prepare for the next day's photoshoot.

You Have Two Days Left to Save a Boatload on Your 2017 Taxes With These Tips

Everywhere I turn, I am hearing about the upcoming tax code change and who it will benefit. Until January 1, my eyes are solely on 2017 income and what advantages photographers can utilize to reduce their tax burden this year. Time is of the essence for what you can do this year to save money before the ball drops on December 31 at midnight.

What to Do When Your Image Goes Viral on the Internet

Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.

What Are the Best Settings for Drone Photography?

In this article, I'm going to go through the settings I use to get the best results from my drone photography. These settings can be applied to all DJI drones, Phantom 3, Phantom 4, Mavic, and Inspire, as long as you use the DJI app or Litchi. Let me fly through the basic stuff.

Flying Your Photography Gear Using a Media Rate

Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.

Complete Guide To Becoming A Photo Assistant

Your quickest way to becoming a better photographer is real world experience from a seasoned photographer. As studio manager for a busy studio servicing the commercial advertising world we have a crew of assistants in multiple cities that we rely on heavily. All of which need to understand the following rules, mores, and tips to get you to become the best assistant in the industry.

Tax Guide For Photographers

Its that time of year, the dreaded tax season. During this time, we all either hire someone to do this work for us, or we spend hours on websites trying to decoded the complicated tax laws that apply for us all. This can be a painful process, especially for us self employed photographers. Well, I'm here to help you dig through the complicated process, and simplify your taxes into some terms you may be able to understand.

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